Here are a few things I wanted to share with you this week. I love hearing from you. Let me know what you think! - Stew
August 6, 2022
HOW SWEET IT IS
We measure Brix, or the level of sweetness in our fruit and vegetables, as a regular part of our quality testing to ensure we’re bringing you the best of the best. The higher the Brix reading, the higher the sugars. Watermelon is tasting pretty sweet right now with a sweetness level of 12. Two weeks ago, it was around an 8. Corn on the cob is testing at a higher Brix now, too, at about a 16.5. It should get to a value of 18 within the next couple of weeks.
WHAT YOU'RE DRINKING RIGHT NOW
Sales of wines in a can continue to grow. Rosé from southern France is the hot wine right now. I asked my good friend, the author and wine maker Allison Crow, whether it was okay to put an ice cube in your wine in hot weather. She replied, “Stew, it’s okay to put an ice cube in your wine as long as you know, IT’S NOT OKAY TO PUT AN ICE CUBE IN YOUR WINE!” I guess the same goes for a Chocolate Chip Cookie!
INFLATION AND HIGHER FOOD COSTS
We’re noticing some easing up in the markets, especially meat. We are fighting every day to keep our prices as low as possible and still get the best and freshest product available in the markets.
WHAT’S THE LATEST?
• The remodeling of our store in Norwalk is going well.
• Our stores on Long Island had a great Farmer’s Market Day. We brought in many of our local suppliers, and they displayed and sampled their products.
• Costumed character birthday parties at the stores are booking up fast. Kids love the cupcakes from my sister Bethy’s bakery and a visit from Wow the Cow.
• Lobster rolls continue to be on a “roll.”
• Our filet mignon burger is outselling our ribeye burger.
• Chicken burger is a rockstar.
• Local produce is just hitting in Jersey, Long Island, and Connecticut. Our corn is delivered fresh from the farm every morning (that’s one of my dad’s must-haves!).
• Our seafood team in Yonkers cut a 130lb. tuna while customers watched. Sold out that day!
• New individual bags of Stew’s organic popcorn arrived. My grandkids love them!
• One out of ten customers is opting for food delivery.
• We discontinued Boar’s Head (too many price increases) and replaced it with Stew’s Gold Reserve. Overall, our cold cut sales have increased, and customers love the lower prices (and the products!).
• The new Singing Banana Plushie toy is selling like hot cakes. We can barely keep them on the shelves. An ode to our Chiquita banana animatronic show - it's a customer favorite.
EVERYONE AT STEW’S HAD A CHANCE TO WIN $820 MILLION
We treated all our Team Members at Stew’s to a Mega Millions lottery ticket and gave them a shot at becoming a mega millionaire!
TEAM MEMBER SHOUTOUTS
• Samantha in Yonkers ran out to the parking lot to find a customer after she found the shopper’s purse with all her credit cards, driver’s license, debit card, etc. Thank you, Sam!
• A customer wrote in to tell us that Chantal in Danbury jump started her car. As the customer wrote, “Chantal’s generosity and kindness were much appreciated.” Thank you also to Kelly and Luigi in Farmingdale for helping another stranded customer by jump starting her car.
• A Norwalk catering customer tells us, “Wendy in Norwalk was patient and helped me organize a catering order for my party. It was a real success!”
• “Nelson in East Meadow went out of his way to help me pick THE BEST selection of produce,” said a shopper on Long Island.
• In Newington: “Shawn made me a deli sandwich on the spot. He even walked me to the register and helped me grab a few items I forgot.”
• And in Paramus, “Michelle was very kind by helping me replace my Stew’s gift card.”
LEONARD FAMILY UPDATES
I brought my Dad to the store over the 4th of July. Wow was he happy! 100 customers must have greeted him. “I remember when you delivered milk to my house,” was a common theme.
Big news! My sister Jill’s kidney failed a few years ago, but she just had a successful transplant operation and is smiling “ear to ear.”
More big news! I'm a grandfather again. My daughter Blake had a baby girl and gave her another unique name, Inés, like she did with the two boys, Romeo, and Axel. Mom and daughter are doing great.
We did a tasting of Jesse Bongiovi's wine, Hampton Water, at the Farmingdale Wine Store. There were 100 signed bottles by his dad, Jon Bon Jovi, and they raffled off an autographed guitar. Big success!
STEWIE THE DUCK SWIM SCHOOL
My wife Kim and I are working on opening a Stewie the Duck Swim School in Norwalk this winter across the street from the grocery store, next door to Stew’s Wines. All the profits from the swim school will be donated right back into the community – our goal is to give away 10,000 free swim lessons every year to families who otherwise wouldn’t be able to afford them. We’ll post more information on the Stewie the Duck website once we get closer to the grand opening.
WHAT I’M GRILLING
One of the fun things I’ve been grilling this summer is vegetable pizza. I call this a MOP pizza, so you remember what goes on it – mushrooms, onions, and peppers. I added some grilled corn, too, and of course plenty of our fresh mozzarella. CLICK HERE FOR THE RECIPE
June 2, 2022
I’M IN KANSAS RIGHT NOW!
Right now I'm standing in the middle of 12,000 acres with a few thousand cattle and I've already put my cowboy hat on backwards three times. We also ate at Guy & Mae’s Tavern yesterday in Williamsburg, Kansas. Population 397! I'll fill you in when I get back!
$10 MILLION DOLLAR WINNER
A Yonkers customer had a great Memorial Day weekend. They bought a $20 scratch off ticket and won. What would you do with $10 million?
I STILL FORGET THIS WHEN I SHOP
Our famous plastic shopping bags have been banned in all stores. We were giving out 11 million plastic bags a year. After the ban, we started giving out paper bags and have given out 1 million bags so far this year. Now, New Jersey has just banned paper bags too. What have our Paramus customers started doing? They are bringing their recyclable bags to the store, just like the European shoppers do. We are also putting some boxes by the registers and customers are gobbling them up. Get ready because, I’m sure NY and CT will follow suit too. Don’t forget your recyclable bag!
MEMORIAL DAY PRODUCTS THAT ROCKED!
• ANNUALS AND HANGING BASKETS – I can tell you spent a lot of time adding color to your patio and yard.
• BUTCHER SHOP - NY Strip, Filet Mignon and the Filet Mignon burger beat the Ribeye burger in a close race! Sliders are coming on strong! We also added a new chicken slider. Sausage on the grill is always a Memorial Day staple.
• SUSHI – Platters rocked and so did anything with avocado in it!
• HOT BUFFET – We’re putting some great selections on the bar for $9.99/lb. I saw grilled salmon there the other day. Of course, the #1 seller? Mac & Cheese!
• FRESH FRUIT AND BERRY BOWLS – We expected great sales for organic blueberries (2/$5 this week) and blackberries and raspberries (direct from California, and on sale this week for 2/$6) but first of the season cherries from California and corn surprised me. Also, you want us to cut up your watermelon for you!
• FRESH SALAD BOWLS – Caesar Salad was the real King! But an up and comer is the Powerhouse Salad (chopped kale, cabbage, broccoli, and cauliflower).
• SHAVED COLD CUTS – We introduced our new Stew’s Gold deli meats (Boar’s Head is out) and we didn’t order enough. We were not permitted to sell Boar’s Head “shaved” but we can with Stew’s Gold. Very happy with your positive feedback. This week why not try the Ham? Use your APP and you save $3/lb.
• ATLANTIC SALMON AND SHRIMP - These were the two rockstars in seafood. You also loved the shrimp grilled! Lobster prices are starting to come down, but I was shocked at how much lobster salad you bought at $32.99/lb.! Even lobster rolls were rocking.
• FRESH MADE SALADS – Mac and Potato are the King and Queen of our picnic salads, but our BLT Salad (with bacon and tomato) is climbing fast.
• OTHER ITEMS - You loaded up your carts this past weekend with short ribs and spareribs, plus chicken wings, chicken thighs, and chicken breasts, along with our chef-prepared Parmesan Herb Chicken and Balsamic Grilled Chicken.
• BAKERY - Choc Chip Cookies, bagels (rainbow was behind plain in sales) and our Brioche buns are getting very popular for your burgers. Just add butter to anything and… yum!
• FROM OUR DAIRY – We sold 40,000 ice cream cones over the weekend and gave away 25,000 ice cream cones to our APP customers. You love ice cream. Also, we sell more Organic Milk than conventional (no antibiotics or added hormones). My grandfather would not believe it!
• PROPANE – There was a rush to fill up your tanks. We filled 3,000 tanks this weekend!
I MADE A BIG MISTAKE
I love pistachio nuts and when I was visiting our grower in California, I tasted an “East Coast Roast” that was double roasted. I figured, let’s try doing the second roast in our coffee roaster in our Norwalk store. So we tested it and couldn’t stop eating them. The coffee roaster gave the pistachios an extra hint of flavor. I told the team, “Let’s do a batch and start selling them. Our customers will love them!” I get a call from Barb Bucknam (35 years at Stew’s) and our Chief Safety Officer: “STEW, STOP IMMEDIATELY!!!” What did I do wrong? I contaminated the roaster with nut allergens that could be imparted on the next roasting of coffee beans. Customers with nut allergies could get ill if they bought that coffee! Never thought of that. We thoroughly cleaned the roaster and posted a recall last week and will get a separate roaster for the nuts.
SOME COOL NEW ITEMS
• Smoked Cherry BBQ Baby Back Pork Ribs and BBQ Beef Brisket from our chefs. Pick them up in our BBQ department.
• Salmon burgers (try them in Lemon Pepper, Maple Bourbon, Spinach Feta, or Jalapeno & Cheddar) and Gourmet Chicken Burger sliders.
• Stew’s Ultimate Burger Seasoning Rub – makes your burger come to life! We are using this rub on “The Big Stew” burger at the Burger Bash at the Westchester Wine & Food festival.
May 26, 2022
WHAT WE’RE GRILLING
The #1 Memorial day item? BURGERS! Coming soon – a burger 101 video where I grill up and taste test all the different burgers we have for you at Stew’s from ribeye burgers to steakhouse burgers to sirloin burgers.
We’ve got them all.
The store is hopping, and you are buying. Catering is exploding, balloon sales are up, Celebration cakes are on fire, and cannoli platters are jumping. Love that you’re taking advantage of our Specials and App deals. You’re watching your dollars. Smart. Let’s also take a moment this weekend to remember the fallen heroes who served in the U.S. military.
MAY IS NATIONAL WATER SAFETY AWARENESS MONTH
My wife Kim and I lost our 2-year-old son Stewie in a drowning accident. You know what we learned? If everyone is watching, NO ONE is watching. Don’t take your eyes off your child. When Kim and I are around the water with our grandsons, our phones are DOWN and our eyes are OPEN. Unfortunately, drowning accidents have increased since Covid. Learn more at stewietheduck.org
WHEN IN ROME…
Went to Puerto Rico to visit good friends. Sitting at the local taco bar – with all the fixin’s – and was about to order and then I said, “I shouldn’t be eating that!” My friend Dr. Wiggins said, “Go ahead, Stew. When in Rome, do as the Romans do!” I told him, “In my food and wine business, I’m in Rome EVERY DAY!” There goes my diet… again.
WHAT’S HOT & FRESH FROM THE OVEN?
I’m so proud of our pizzas with our baked fresh crusts direct from my sister’s bakery. My daughter Ryann works at Slice, which is an online pizza ordering platform. We decided to put the two together! Just go to stewleonards.com/slice or you can go to the Slice app. We’ll deliver HOT pizza at the best price. Until June 21, we’re covering the cost of delivery.
WHERE FOODIES ARE GOING
We’re a sponsor of next month’s Westchester Wine & Food Festival. It’s a great festival that raises money for the Westchester Parks Foundation (last year they raised almost $10,000!) and we love working with wine expert Kevin Zraly, who is the founder of Windows on the World Wine School. Our chefs in Yonkers are competing in the festival’s Burger & Beer Blast on June 9 with a fresh-made burger topped with NY State cheddar, Stew’s smoked bacon, caramelized onions, and a secret aioli sauce, on our own freshly baked buttery brioche bun. We’re calling it “The Big Stew.” I’m also excited that the auction proceeds from the Wine Collectors’ Dinner on June 10 will benefit Stewie the Duck. Keep an eye out during the festival for two best-selling wines – Standing Goat and Nic Rager Pinot Noir – which are both under $15.
IDDBA – WHAT’S THAT?
The International Dairy Deli Bakery Association (IDBBA) is a trade show in Atlanta. We’re bringing 20 of our Team Members and Stew Leonard’s is the largest single company to attend. The show gets more than 10,000 visitors and 800 exhibitors. A big expense? No, an investment. We’ll bring back some cool new products FOR YOU and that’s our mission.
I shouldn’t be writing this, but… Boar’s Head is out of Stew Leonard’s. They are a great company, but they wanted Stew’s to have an all Boar’s Head deli. We’ve been doing business with them for 30 years and we wish them the best. We just found a local family-owned company that roasts their deli meats with hickory and beechwood the old-fashioned way. It’s been a family business for 70 years with dad, mom, sons, sisters, sisters-in-law, and butchers that have been with them for decades. Our job is to get you to taste a slice of our new Stew’s Gold Reserve deli meats! Once you do, your eyeballs will roll around in your head.
WHO’S GOING ON TOUR
My dad is 92. Guess what he wants to do on his summer vacation? Visit all seven Stew Leonard’s stores. We’re going on tour! He asked me the other day who Bryan Cranston was. I told him about Breaking Bad and now he and my mom, who is 90, are tuned into Netflix. They love it! Hope I’m that ambitious at 92.
STEW’S PAGE 6
Bryan Cranston and Aaron Paul have signed over 1,000 bottles of their mezcal, Dos Hombres, at Stew’s Wines & Spirits (try it in any of your favorite tequila drinks). There was a line of fans around the building. On the way out of the store at Stew’s in Paramus, Aaron Paul jumped in a shopping cart and Bryan pushed him out of the store. They were doing donuts in the parking lot! We asked Bryan to give a message to our team and he said, “It’s about hard work. There’s no magic dust!”
I’m excited about Hampton Water with Jesse Bongiovi that’s available at my wine store in Farmingdale, NY. I love the wine and I’m really proud of him. He’s friends with my daughter Blake and used to work with my daughter Ryann. We were there from the first day of the launch and it’s amazing to see the great business he’s built up. For someone who has grown up in such a big shadow, he’s really a polite, hardworking man. I love to see the creativity blossom with Jesse and his dad Jon on social media! They have a lot of fun!
Can you believe it? Drew Barrymore … in the store? Watch her do the banana dance
You probably know Kevin Pollack from his role in The Marvelous Mrs. Maisel, but he’s also an investor in The Pizza Cupcake, which is a hot new product at Stew’s. He’s been filming in Brooklyn and went crazy visiting Stew Leonard’s, and even did a banana dance I asked Kevin to give our management team advice on a leadership call recently. He used to be a standup comedian. He went on 200 auditions and then, BANG…The Marvelous Mrs. Maisel came along. It’s about hard work. Common theme.
WHAT’S FRESH FROM THE DOCK
I talked to a few of our 60 fishermen in Stonington, Maine. A few years ago, we went up there and had dinner with them. We brought steak, they brought lobster. Guess who ate what? Right now, with fuel prices so high, many of them said that they just might leave their boats at the dock. Another supply chain issue!
WHAT’S (HOPEFULLY) COMING FROM GERMANY
I have a friend in Berlin (my mom’s German and I have a dual citizenship) and he is trying to get us Babivita baby formula to sell at Stew Leonard’s. Governor Lamont has offered to step in if needed. Only governor in Connecticut ever with a business background. Stay tuned.
April 30, 2022
WHO'S BLOWN AWAY BY STEW'S?
Actor Kevin Pollak from The Marvelous Mrs. Maisel! He’s crazy about The Pizza Cupcake, a new rock star item that we are selling, and he met my daughter Chase. He’d never been to a Stew Leonard’s before and said it blew him away! Here’s a fun clip of Chase and Kevin talking pizza cupcake with Kevin doing his infamous imitation of Christopher Walken.
WHAT'S HOT IN THE KITCHEN?
Catering orders were up over 20% this month for Easter and Passover, and it looks like things are back to normal. The Ham Dinner for 8 was the rock star. Thanks for filling out the survey and letting us know you want better re-heating instructions. We’ll be improving them for the future.
If you haven't tried our Coconut Crusted Shrimp with Mango Salsa, you're really missing out.
WHAT'S MAKING ME SMILE?
Thanks for sending in your nice notes about our team members. One person you wrote about is Norman at our Paramus wine shop. Norman is 90 years old and recently helped pick out wines for a customer’s party. I hope I’m still like Norman at 90. Hey Dad, at 92, I don’t see you on the store floor!
WHO'S PUSHING OUR BUTTONS?
Our newest animatronic show, the Avocado Girls, was just installed at our store in Norwalk. The button gets pushed nearly 1,000 times a week! My daughter Chase sang and wrote their song. Coming soon to the Farmingdale store.
WHO'S RAISING MONEY FOR GOOD?
Locally owned Avery’s Soda. A portion of the proceeds from their “Putin’s Punch” will be donated to Ukrainian relief. They already raised tens of thousands of dollars. You can find Putin’s Punch on our shelves here at Stew’s.
WHAT'S NOT DEAD?
Retail. Listen to the interview I did on Morning Brew’s Business Casual podcast that has over 3M listeners. One thing I talked about was retail not being dead.
YOU MIGHT WANT TO STOCK UP (TIPS FROM MY SOMMELIER DAUGHTER, BLAKE)
If you liked the best-selling Rosé in the Hamptons made at their Long Island winery, you’ll love their new Rosé, Wolffer Summer in a Bottle, from the Rosé capital of the world, Provence, France. Its packaging screams summer and the juice inside is delicious. Under $25.
We never thought a Cabernet with a goat on the label would fly off the shelves, but it does! Standing Goat Cabernet Sauvignon (California) is a juicy Cab under $15 and tastes like one that’s twice the price!
WHAT'S SWEET RIGHT NOW...MY WIFE
I just tasted the watermelon that we are getting in from Florida and was surprised at how sweet it was for this time of year. Keep an eye out for locally grown asparagus from New Jersey – it’ll be on our shelves just in time for Mother’s Day.
WHO’S GETTING A FACELIFT
Our Norwalk store is getting a new farmers market and garden center, and construction on our parking lot will begin on June 1. Click below to take a tour of what’s in store for the store.
WHAT GARDEN SHOP CUSTOMERS ARE DOING RIGHT NOW
It’s been a long cool spring and our greenhouses are full. We’re ready to unleash our rock star hanging baskets with geraniums and begonias from our local growers. They also gave us some useful tips about caring for these plants on a recent visit. Look and listen for good advice about these maintenance-free flowers and hear about which plants best attract hummingbirds and butterflies.
WHAT’S ON THE RISE
Our YouTube Subscribers. We’re putting up more great cooking and recipe video content on our YouTube channel and it’s paying off. Thanks for Subscribing, commenting, and being a part of the family. It helps me create better content for you in the future.
BREAKING NEWS! BREAKING BAD STARS COMING TO STEW’S!
Aaron Paul and Bryan Cranston are coming back to Stew’s Wines in Norwalk and making a stop at Stew’s Wines in Paramus. They’ll be signing bottles of their Dos Hombres mezcal (a smokey tequila) for customers. Come see them on May 17 at 9 a.m. at Stew’s Wines in Paramus and on May 18 at 9 a.m. at Stew’s Wines in Norwalk.
April 16, 2022
WHAT CAN YOU DO TO SAVE MONEY?
Buy store brands. Our buyers scour the earth (literally) to find a product that is AS GOOD or BETTER than a national brand. How about Boar’s Head Oven Gold sliced turkey at $12.99/lb. vs. Stew’s Roasted Turkey at $6.99/lb. Close your eyes and you won’t know the difference. Land of Lakes American Cheese $6.99/lb. vs. Stew’s American at $5.99/lb. Again, close your eyes. Califia Almond Milk at $4.99 vs. Stew’s at $2.99. The list goes on. You can literally make inflation disappear.
YES! YOU REALLY CAN SAVE MONEY ON FOOD! THE BIG FOOD STORY THESE DAYS
I just did a segment for Inside Edition (btw, Inside Edition anchor Mary Calvi is married to our friend Mike Spano, Mayor of Yonkers) and they wanted to hear about inflation and ways customers can save money on food. You can CLICK HERE to watch it!
LATEST NEWS FROM OUR DAIRY FARM...
The other day, I spoke with one of our dairy farmers in Homer, NY. They have about 1,000 cows and it’s been a family business since the 1950s. He’s not happy with his price increases (feed, fuel, labor) and is barely making a profit. We’re doing our best to hold off price increases.
WOW- WHAT A MONDAY MORNING WAKE UP CALL!
Scott Shannon called me from WCBS-FM and had a bone to pick with Stew’s. I asked, “What’s this about?” And he said, “you’ll find out on-air!”
TASTES JUST LIKE NATIVE CORN
Even though it’s a bit early, we’re getting “sweet” corn from our farmers in Belle Glade, Florida and it tastes great. I’m putting some on the grill this weekend.
MY SISTER, BETHY DID IT AGAIN
Our bakery team is getting ready to introduce our own brioche buns in all our stores. Right now, they’re available in Norwalk and Paramus. You know what makes this bun so good? Butter. Lots of butter. What could be better to wrap around our hamburgers?
HERE’S WHAT I’M COOKING FOR EASTER
The way I normally cook lamb is to grill it with a little oil, salt, pepper, and rosemary. But guess what the great chefs of NY recommended? Brushing lamb lollipops with maple syrup and hot honey right after they’re grilled. Jean Georges, Daniel Boulud, David Burke, and Peter Kelly all do it. Check out this video where I grill up some lamb and my daughter Ryann and I do a little taste test and let you know if those chefs know what they’re talking about.
And, we have a free giveaway for a leg of lamb going on right now until April 27th. You’ll want to watch the video, SUBSCRIBE, and COMMENT for a chance to win.
ANOTHER BIG EASTER FAVORITE
We just visited our smoke house in New Haven, Conn., who supplies our smoked hams. Whenever I visit the smoke house, Kim makes me change my clothes in the garage when I get home because she says I smell like a smoked ham!
HEARD AROUND THE STORE
What a success story! When I first saw Crystal at Stew’s, she was quiet and had her head down but was a hard worker. Now when I see her, I can't get her to stop talking! Crystal was recently promoted to the Yonkers store’s Bakery Manager. She’s hardworking, great with customers and Team Members, eager to learn, and has a great attitude. 80% of our Team Members are promoted from within at Stew’s, and I’m proud to have Crystal on our team.
WE’RE BACK AT IT
Our annual Easter Egg Hunt at the stores was a smash hit again this year. Over 500 kids showed up at each store with their parents and our costume characters gave away 5000 bags of candy.
I’VE KICKED THE CAN DOWN THE ROAD LONG ENOUGH…
We’re giving Stew Leonard’s Team Members the OK to start unmasking the Monday after Easter. I can’t wait to see everyone’s smiling faces again.
FROM THE HEART –
I just met two new team members from a great organization called Next Steps that helps young adults with special needs. The program teaches them a broad range of life skills and they get career readiness with us here at Stew’s.
March 25, 2022
WHAT'S TRENDING IN FOOD
We just had all our buyers and managers together to recap 2021. We can see that the USA has created millions of new home chefs! Our customers want to create a restaurant quality meal at home including recipes for cocktails and wine parings. At Stew’s, here are a few things that lit up the screen. Our in-store chefs are preparing more Grab & Go meals. You love anything that we grill. Chicken, shrimp, salmon, beef, you’re gobbling these things up. Organics had a blockbuster year, especially in produce. Our Naked line (no hormones or antibiotics used) showed strong growth and so did our Grass Fed beef. Our customers have requested more recipes than ever. We created over 160 new recipes last year that you can find online at https://www.stewleonards.com/.
MY CRYSTAL BALL IS BROKEN
Our farmers, ranchers, and fishermen are calling about their prices going up. They’re getting squeezed with higher feed and fuel prices. I can’t predict what’s going to happen. And for the first time in my 50 years in the business, our turkey farmer cannot quote me a price for Thanksgiving turkeys. I guess his crystal ball is broken, too! Who knows where the markets are going.
LOCAL HELPS EVERYBODY
Last Saturday, one of our Connecticut farmers visited Stew’s and was telling me that times are tough. He uses 2,000 gallons of fuel every week for his tractors and to heat his greenhouses. What do we do? These are the same people that helped us keep our shelves full during the pandemic. I’m not going to lean on them if they need another 10 cents a pound. Instead, I offered to split the increase and we’ll revisit in a few months. So far, everyone has agreed. Overall, we have held many prices in the store and although it’s hurting our margins, I think it’s short-term. We’re a family business and don’t have to report our results to Wall Street! Our family can do what we want.
HOW CAN YOU SAVE MONEY?
One, buy private label. Just as an example, Stew’s American cheese from Wisconsin is $ 4.99lb and Land O Lakes is $6.99lb. You save $2.00lb. Two, take advantage of specials. We have Ribeye steaks on sale (behind Filet Mignon it’s our #1 selling steak). Buy extra and freeze (wrap well beforehand). And three, shop with a shopping list … even though I’m going to try to get you to buy more through our demos and the smell of fresh bread as you walk through the store!
I GOT ID’D IN MY OWN STORE!
A customer ID’d me at my own store – I even had my name tag on! You just can’t make this stuff up. Check out this video - hilarious customer!
BIG QUESTION… WHEN CAN YOU START PLANTING YOUR GARDENS?
We’re talking to our farmers and will keep you posted! Stay Tuned.
WHO’S BEING RECOGNIZED… PIERRE
My family hired Pierre Philitas 35 years ago to help sweep the parking lot at Stew’s in Norwalk. He had just come to this country from Haiti and didn’t speak any English. We noticed that he always laid down the broom because he was helping customers to their cars and unloading their groceries. Pierre’s been promoted a dozen times over the years and now runs our kitchen. He’s so good at it that we even send him to every new store for a few weeks to help get their kitchens up and running. When an earthquake hit Haiti in 2010, he took in family and gave them clothes and furniture. And that’s not even the best part. Before work every day, he would drive his daughter to school. Today, she’s an attorney for the Department of Justice in Washington. I’m so proud of Pierre!
WHAT AM I WORKING ON?
We’re experimenting with a freshly made cauliflower crust pizza. It’s cauliflower rice, egg, and cheese but we can’t seem to get the crust crispy, and I love a crispy crust. Can’t figure this one out yet but, our chef’s and I are working on it. I’m going to try making another one tonight!
March 3, 2022
I'VE NEVER SEEN THE FOOD MARKETS SO VOLATILE
I’ve been in this business for over 50 years (grew up in it as a kid) and I’ve never seen the food markets so volatile. Lobster has been off the charts because the demand is so high, King Crab legs are hard to get, and meat prices have been jumping around. But things are starting to settle down as workers get back to production plants. We have held the prices on many items at Stew’s, and frankly, we are eating some of the cost increases. Our farmers are paying more for fuel for their tractors and harvesting equipment and their labor rates have increased too. I’m doing a 50:50 split with our farmers. They eat half of the increased costs, and we’ll eat the other. So far, so good. We’ve been able to hold many of our prices at Stew’s. We’ve held the price on our family pack of ground beef at $3.49/lb. and we’ve always offered a 10% discount on a case of Rao’s tomato sauce.
STEER AWAY FROM NATIONAL BRANDS AND SAVE
One way to save money is to steer away from the national brands. You can save big by buying Stew’s private label. Not a trick. Many times, we are “private labeling” through the same supplier. Check out the taste and quality. I wouldn’t sell it if it weren’t “as good our comparable.”
Here’s an updated retail comparison of Stew’s Private Label vs National Brand:
PUT YOUR SEAT BELTS ON!
We are planning an addition to our Norwalk, CT store. It will begin in April and continue through the summer and fall. We are upgrading all the display cases and refrigeration and making the store much more energy efficient. We will use 25% less energy when the project is completed. We’ll keep you posted.
1 OUT OF 5 AND GROWING
We are adding self-checkouts to our stores and notice the younger customers love them! They like the “touchless” ability and speed. We are not going to eliminate cashiers. We have always had a “promote from within” philosophy and nobody will lose a job by adding technology. So far, 1 out of 5 customers are using the self-checkout.
We eliminated all buffets during Covid, but now, we’re slowly opening them up. You have really loved helping yourself to chicken wings and many freshly prepared foods. The #1 seller? Macaroni and Cheese!
I'M KICKING THE CAN...
Different towns are relaxing their requirements to wear a mask when you shop. As you may have heard, Target just dropped their requirement for their team members to wear masks. Target is not in the food production business and our family feels that customers are still concerned. Right now, even though I get asked everyday if we can abandon masks at Stews, I think we should still stay the course. I’m kicking the can down the road with our Team Members.
WHAT A WAY TO START THE DAY
We have a new Team Member named Emily working in our Norwalk store’s bakery. Emily has special needs and she’s helping put labels on our fresh breads. I met her mom, Robin, and she told me how working at Stew Leonard’s has been a great thing in Emily’s life. You can watch a video of Robin talking about Emily’s experience at Stew’s by clicking here.
WITH 4 DAUGHTERS, I AM PROUD!
Nicole Weiss started working for my brother Tommy at our Danbury store in 1988 when it was just a tent! She held the first kids’ birthday parties for Stew Leonard’s and, later, the first character breakfast events. A few years ago, she became the first woman sales director and now she’s the first woman to be Vice President of a Stew Leonard’s store. If you’re in Norwalk, be sure to congratulate Nicole!
MY MOM HAD TO FLEE GERMANY IN 1937
The Ukranian crisis hits home to me and my family and I have been talking about ways we can show our support for Ukraine. We made the decision to no longer carry Russian Standard Vodka and Beluga Vodka at our family’s wine and spirits stores. You can still buy Stoli, which is made in Latvia, and Smirnoff, which is made in the U.S. But … we are carrying a limited quantity of “Putin Punch” that’s made by a local Connecticut soda maker to show its support for Ukraine and a portion of the sales will go to the Ukrainian Red Cross Society.
DAD AT 92 IS AS SHARP AS A TACK
I speak to my dad daily. I told him we sold 8,000 pizzas last week and within 10 seconds, he said, “That’s almost 416,000 pizzas a year!” WOW! He’s still sharp as a tack at 92.
PRETZELS WITH A HEART
Savor Street Pretzels - Tasted these grain free pretzels and fell in love. They are made by a family that is of the Bachman Pretzel legacy. The grandson, Scott, and his wife, Suzie, began the company for their daughter who has autism. She could only eat grain-free products and they decided to hire autistic workers in their new pretzel company in Pennsylvania. It rings all the bells for me: local, family, vegan, nut, and gluten free. They help the community, and they taste great!
TELL ME YOUR FAVORITES
I love it when customers tell me which products they HAVE TO buy when they shop at Stew’s! We have a “Best of Stew’s 2022” contest where you can vote for your favorite items throughout the store. You can vote every day if you want and we will announce the winners on Monday, April 4. VOTE NOW
January 27, 2022
We're Ready For The Storm
First of all, our shelves will be full and we will be open! Check our website for updates.
These items triple in sales before a snowstorm!
Milk – customers load up on this, especially if they have kids at home!
Country Hearth Bread - for sandwiches – This is the best bread for grilled cheese, too!
Shaved cold cuts and American cheese
Bagels - my grandsons love the rainbow bagels the best.
Bacon & eggs
Duraflame, snow shovels & ice melt – these are no-brainers!
Pizza -especially the cauliflower crust and the flatbread pizzas, and stuffed loaves (pepperoni is a rockstar!)
Soup -especially Chicken Noodle, Lobster Bisque, and New England Clam Chowder
A few surprises…apple cider donuts, mac & cheese, meatballs, Budweiser, Pinot Grigio, and Tito’s Vodka!
...And We're Ready For Some Football!
And now there’s a twist this weekend with the NFL playoffs! (I’m rooting for Kansas City and so are our ranchers!) Boneless wings, guacamole, pigs in a blanket (see my taste test!), grilled shrimp, seven-layer dip, and cannoli chips for dessert.
December 2, 2021
What was all the news about shortages and supply chain issues?
Stew’s became a “boots on the ground” reporting-center for CNN International, Good Morning America, Fox News, Neil Cavuto, Maria Bartiromo, and CNBC about Thanksgiving food sales. The news was like the weather report: BIG SNOWSTORM COMING! Everyone panics, and then, there’s no big storm. That’s what we felt happened at Thanksgiving. Overall, our shelves were full, and we ordered enough turkeys. The only shortage we felt was turkeys under 16 lbs., but customers didn’t mind getting a larger one and eating two turkey sandwiches, instead of one, last weekend. Also, customers shopped earlier this year than last.
How was my turkey?
This year, we had just my immediate family over for the holiday, including my daughter Blake’s in-laws from France. It was their first Thanksgiving here in the United States, and they thoroughly enjoyed the feasting, the celebrating, and the time with family. I brined my turkey with Stew’s vegetable stock, salt, sugar, our chefs’ aromatics, and extra herbs. I also packed butter under the skin and used a MEATER® thermometer to check for doneness. The turkey was cooked perfectly, and everyone said it was the best one ever. We ordered the sides from the store and just doctored up the cranberry sauce with pomegranates (using my wife Kim’s favorite recipe).
What you liked and didn’t like! Plus, what was trending at Stew’s
There was a jump in hostess gifts and platters, especially in the sales of our Chocolate Cornucopias, Stew’s Cookie Milk, our famous Egg Nog, and our 4lb. fruit bowls! Our sales of organics were strong, our newly reopened hot buffet bars were well received, our guacamole sales doubled, and sliced Soppressata and olives were flying out of the deli. Catering was a superstar with strong increases (you don’t want to cook!). Sales of our “Thanksgiving dinner in a box” for 4 people decreased by a third from last year, but our dinner for 8 doubled. Down in sales were lobster tails (market price), filet (market price), paper and cleaning supplies, masks, and hand sanitizer.
Wine and Spirits were strong.
Customers have definitely indulged in cocktails! Tequila and Bourbon showed strong growth, but margaritas are still #1.
We’re now focusing on Christmas trees. Which tree should I buy?
We’ll sell more than 50,000 fresh cut trees this year. There are many local tree farms where you can cut your own tree. It can be a great experience, but it’s also a lot of work! You can also buy an artificial tree. They’re expensive and primarily made of plastic in China with a huge carbon footprint. Unless you use it for seven years, go with a fresh cut.
We sell two kinds of trees, Balsam (bright green needles, great smell, softer branches. Good if you have kids crawling around), and a Fraser fir (blueish green, more expensive, and very strong branches. You can fill it with ornaments.).
What makes our Christmas tree shop different?
We’ve dealt with the same grower, Pierre, for 30 years. Pierre has promised me that he will deliver ALL the trees we ordered. He trims each of our trees every year in the summer which gives them that beautiful shape. We’ll also tie the tree to the roof of your car. How easy is that? And, we’ve kept our prices sharp.
My family and I see the same customers year after year coming to Stew’s to pick out their Christmas tree. We love being part of their holiday traditions.
I had fun this holiday seeing everyone in the stores. I brought my father, who is 92, to Stew Leonard’s in Yonkers and we spent 4 hours walking through the store. He’s still sharp as a tack. I have a long list of ideas that he wants done … NOW! We have some Team Members with disabilities working at Stew’s, and it makes my heart swell seeing them succeed. I tried to be good over the holiday and only gained 1 pound … it’s my life’s battle! Saw a few songs from Tony Bennett’s last performance and I’m in admiration of that man. Always loved James Bond and bought the new movie on Prime, but it was a letdown. Bummer.
So sad for the passing of Bill Deutsch’s wife, Fran. They were married 63 years. Bill and his team at Deutsch Wines developed Yellow Tail and Josh Cabernet, to name just two. Proud that our team is nearly 90% vaccinated at Stew’s. Getting my booster on today! Tribute to Laura Curran who was the County Executive in Nassau County; she’s passing the baton, but many thanks for her great support, especially of my family’s water safety charity. Proud that our family donated 3,000+ turkeys for the needy through our annual Turkey Brigade. Gives me perspective on the holiday.
Thanks to Mayor Spano in Yonkers for helping us distribute turkey dinners to foster families who are part of the You Gotta Believe Foundation. Saw the Mayor’s brother, Nick, and they were having 55 for Thanksgiving! Now that’s a feast!
November 15, 2021
I’ve been hearing all sorts of “statistics” in the news about this Thanksgiving. Our customers are getting scared and a little panicky. From my standpoint, here are 5 Myths about Thanksgiving of 2021.
1. THERE WON’T BE A TURKEY ON MY THANKSGIVING TABLE!
The media is reporting all sorts of shortages and here at Stew’s, we have experienced a few hiccups. For example, our turkey order was cut 30% from our large turkey grower in the Shenandoah Valley, Va. But we called our family-owned farmer in Lehigh Valley Pennsylvania, and they said that he would supply us with extra turkeys. He grows his own corn, and therefore wasn’t affected by the increase in corn prices, and our transportation costs are lower from Pennsylvania. We have actually lowered our Free-Range turkey price from $2.99/lb. to $2.69/lb. We did have to raise our Shenandoah turkey from $1.69/lb. to $2.19/lb. But, let me remind you that you’ve been happily paying $8.99 for Boar’s Head Oven Gold Turkey all year!
2. IT’S GOING TO BE A REALLY EXPENSIVE THANKSGIVING.
5-10% MORE THAN LAST YEAR!
Yes, prices have gone up. Our farmers are not immune to the increase in fuel prices for their tractors and feed. Every one of our suppliers who I’ve spoken to has been affected by disruptions in the supply chain, increased fuel and labor costs (look how Amazon is advertising $15 hour everywhere), and corn and soy prices have jumped. But remember, Thanksgiving is the least expensive holiday meal of the year. Turkey in the $2/lb. range is the lowest priced protein on the market. There are a lot of products where we have held the price, and milk, eggs, butter, ground beef and chicken have actually dropped in price or stayed the same. Don’t worry, you won’t get sticker shock at Stew’s!
3. I WON'T BE ABLE TO BUY EVERYTHING FOR MY TABLE.
There are reports of pie shortages, potato and yam shortages, cranberry sauce runouts, stuffing, etc. No industry is immune from the “perfect storm” that is brewing between supply chain problems, labor shortages, etc. You might have to bob and weave a bit this Thanksgiving, so my advice is to shop early to make sure you’ll have everything you need for your celebration.
4. SHELVES WILL BE EMPTY.
One research firm reported that last year supply was 16% below demand and this year it’s 13%. We’re seeing some items that are hard to get. You may have a hard time finding Bounty paper towels, but we’ll have Scott’s.
5. LAST MYTH...YOU WON’T EAT THAT SECOND PIECE OF
November 3, 2021
BREAKING NEWS - WHAT'S HAPPENING IN FOOD STORES RIGHT NOW?
We’ve had reporters calling from Good Morning America, Fox News, Inside Edition … and the list goes on! They are asking about food costs. Here’s the scoop: there have been disruptions in the supply chain, high transportation expenses, labor shortages, trade policies, and bad weather. Oh, and add inflation to that list, too. We’ve also been noticing that more of our customers want to get together with their families after a tough year. Even our pumpkin sales were up. More pumpkins, more decorating, more festivities. With all this happening at once, it’s like a tsunami.
I’ve been on the phone with a lot of our suppliers. Our dairy farmer said that he needs fuel for his tractors every morning, and those costs are up over $1 per gallon. Transportation costs have doubled since last year. It now costs Stew’s double the cost to get a tractor trailer of fresh berries from California. Every supplier we talk to is also short on labor and they are having to pay extra. Also, corn prices have increased, wooden pallets, cardboard, steel … I’ve heard it all.
Will our shelves be full for the holidays?
Since we buy direct from the farms, ranches, docks, etc., there are no “middlemen” clogging the system at Stew’s. We get direct deliveries from our suppliers to our stores. How are we keeping prices as low as possible? When our farmers, ranchers, and fishermen have called and asked for a price increase, we tell them, “We’ll split it with you.” So far, all have agreed.
What can you do? Don’t Panic!
Just Shop Smart AND Shop Ahead.
GMA Weekend asked me for some ways to save money. Here’s what I told them:
• First, make a list and stick to it. Frankly, at Stew’s, we’re trying to get you to taste new foods, try different recipes and test some new products we discovered. We’re excited about them, and we want to get you excited too and buy them! We’ve set up lots of demos and encourage you to buy more. If you have the willpower, pass up the free demos and stick to your list.
• Check out all our weekly food specials. Take advantage of the sales and, as you did during the pandemic, freeze them. Everyone is offering app deals. We have our fresh baked garlic bread and this week, it’s buy one/get one free if you use the Stew Leonard's app.
• Buy in quantity if you can. You’ll save on a dozen bagels rather than buying one and again, freeze them. (Here’s a tip - make sure you slice the bagels before freezing.) At my family’s wine stores, you can save 10% when you buy six bottles of our “hidden gems” wine.
• Go for the store brands. You’ll pay extra for national brands. For instance, we have an American cheese at $4.99 lb. A well-known national brand is nearly double the price. Stew Leonard’s Almond Milk is $2.99, and the national brand is $3.79.
• Chop and prep it yourself. You see our team in the kitchen at Stew’s cutting pineapples, watermelon, husking corn, chopping onions, celery, etc., all day long. If you do this at home, you’ll save money (but not time).
TELL ME ABOUT THANKSGIVING•
This is one of the biggest holidays of the year and we’ll sell more than 1 million pounds of turkey. But it’s also a big holiday for sides, including mashed potatoes, sweet potato mousse, green bean almondine, rolls, pies, etc. The turkey market has been disrupted this year, but we’ll have you covered.
We sell two different turkeys. One is conventionally raised in the Shenandoah Valley in Virginia and it is a moist, juicy bird. We’ll be selling these turkeys at $2.19 lb. The other Stew Leonard’s turkeys we sell are from the Leigh Valley in Pennsylvania and we'll be selling those for $2.69 lb. We’ve been partnering with the Jaindls for many years and have watched their kids grow up and join the business. The Jaindls GUARANTEE that their turkeys are antibiotic free and that they’re FREE RANGE. They humanely raise their turkeys. The turkeys get to walk outdoors and have plenty of space. I’ve “hung out” with these flocks of turkeys after visiting their farm for nearly 20 years.
October 18, 2021
DON'T PANIC…JUST SHOP SMART
Just in … some good news! I was on Fox & Friends this morning. The big news in the media is about food inflation and a possible shortage of food this holiday. Yes, some prices have gone up, but there are others that haven’t. Milk, eggs, butter, fresh Maine salmon, chicken, chocolate chip cookies, and bagels all have the same or very similar prices as last year. Some of the hot spots are the center cut steaks (Filet, Ribeye, Porterhouse, NY Strip) and those have seen a big increase. Our meat buyer Mike Derivan says, “In my 40 years of buying meat, I’ve never seen anything like it. But customers are still buying them!” My advice is to shop smart and look for the specials that every supermarket offers and take advantage of them. For instance, we have Porterhouse and Bone-In NY Strips on sale this week along with others like flank steak and Naked Boneless Strip Steaks.
And … more good news! Our meat buyer Mike Derivan is seeing beef prices drop right now. I asked him why. He said 15 to 20% of beef is exported to China, and the overabundance of containers currently stuck at shipping ports has created a shortage of containers for the beef industry for export. Therefore, currently, there’s an increase in the supply of beef here in the U.S. that is driving prices down. Fingers crossed for the holidays!
One thing about Stew’s is we buy direct from many of our suppliers, including smaller, local, family-owned farms and ranches. We’ll even buy direct off the fishing piers along the coast of New York, Massachusetts, Maine, and Canada. The food comes direct to our stores, and it doesn’t need to go through a distribution center. This is where things get clogged up. By going direct, we can control our supply and have direct conversations with our suppliers. During the pandemic last year, we were able to maintain full shelves and I’m confident we can do that again this holiday.
We are optimistic about the holidays. I feel good about our supply, and if Halloween is any indicator, it seems like YOU are ready to celebrate after a tough year. We’ve already sold 25% more pumpkins and decorations this year than last. Therefore, we expect Thanksgiving and Christmas to be strong also.
See you in the store!
May 29, 2021
WHAT’S GOING ON AT STEW’S RIGHT NOW?
Memorial Day is the unofficial day to kick off summer and it’s right around the corner. Let’s walk and talk about all the amazing things you can pick up around the store to share with family and friends. Keep your eyes peeled for a couple of celebrity sightings. You never know who you’ll run into at Stew’s!
THE STORY - UNRAVELING STEW’S POST COVID
Things are quickly changing all over the country, but it’s my goal to keep Stew’s a safe place to work and to shop. There are some changes that we made over the past year due to Covid that my family and I want to keep at Stew’s, including things like having hand sanitizer throughout the store, triple cleaning in production departments, and offering more frozen and organic products. But, for right now, we’re going to keep things like our olive bar and buffet bars closed until we hear from our customers that they’re comfortable having them reopened.
TO MASK OR NOT. WHAT PEOPLE ARE DOING
My family has stores in New York, New Jersey, and Connecticut, and as of Friday, May 28, the governors in all three of those states have said that vaccinated people don’t need to wear a mask when they are out and about! It’s been a hot topic in the news - my daughter Blake talked to CBS This Morning, WCBS-TV, and WABC-TV about it and I was interviewed on CNN and Fox Business. But, here at Stew Leonard’s, about 90% of our customers are still wearing their masks. For the time being, we’re asking our Team Members to keep wearing them while they are at work, too.
ARE FOOD SAMPLES BACK? SOME GOOD NEWS
Before Covid-19 hit, I would joke that we should weigh our shoppers coming into Stew Leonard’s and then weigh them on their way back out the door…that’s how many samples our customers would eat! We had to stop offering samples once Covid-19 hit last spring, but now we are slowly beginning to offer them again
Blake’s Wine Corner
CELEBRITY SIGHTING IN FARMINGDALE
How cool is this? Breaking Bad stars Bryan Cranston and Aaron Paul made a surprise visit to the Farmingdale store this week and stopped to sign bottles of their “Dos Hombres” mezcal and have photos taken with fans. A class act, these two.
PINK PINEAPPLE IS HOT
We’re still seeing pink pineapples flying off the shelves at Stew’s. Here’s a Pink Pineapple-Rum Cocktail recipe that’ll have you dreaming up a sunny beach scene in no time.
GRILLING WINE IDEAS, ANYONE?
What better way to kick off warm weather than with a couple of great grilling wines (both under $20) that you can’t go wrong with.
Standing Goat Cabernet is a lovely full-bodied, easy-drinking red that’s the ideal grill mate for juicy, slightly charred steaks.
And a light, fruity, and refreshing King's Flower Rosé pairs well with Spicy Grilled Shrimp, Chicken Kabobs, or even pizza on the grill!
May 3, 2021
SHHHH...I'M CHEATING ON MOTHER'S DAY!
Take a virtual trip with me around the store as I pick up a few special Mother’s Day items for Kim that I know she’ll love, along with a few that may tempt me to break my diet! Between heart-shaped cheesecakes, a Mother’s Day coffee blend, and a big bunch of bright-colored roses, there’s good reason my marriage is still going strong after 38 years. Happy Mother’s Day to all the hard-working moms out there!
MAC & CHEESE
Speaking of diets…I can’t eat it, but my sister can! My sister Jill LOVES macaroni and cheese, but she hasn’t been thrilled with ours of late, so we decided to change up the recipe. Our chefs also added more Stew’s heavy cream and cheese, which made it super creamy. And guess what? JILL LOVED IT! It’s great with a green salad on the side or I like to eat it with grilled chicken all summer long. Have you tried it? We just added an offer in Our APP for you to get as much as you want, for HALF PRICE! Tweet me and let me know what you think.
VISIT TO OUR FLOWER FARM
We’ve partnered with our great friends, the DeFrancescos, to grow beautiful flowers for Stew’s. They’re an amazing family with a true commitment to sustainable farming practices. They deliver daily and are growing eye-popping colors. We just visited their greenhouses in Northford, Connecticut, and took away some great tips about how to amp up your home’s curb appeal with hanging baskets, bedding plants, and annuals.
POPCORN FOR THE WIN
Since we can’t do in-store food demos right now, we offer free products when you use our app. Last week we offered a free bag of caramel popcorn. Guess what? We went through over 5,000 bags. Hope you enjoyed that movie! This week we’re offering a bag of our popular Organic Tortilla Chips, just in time for Cinco De Mayo.
WHAT HAPPENS WHEN THE CEO OF ONE OF THE SECOND LARGEST SUPERMARKET CHAIN VISITS STEW’S?
Vivek Sankaran, the CEO of Albertsons, walked the store with us, and he was attracted to our freshly made kettle chips. Why? He used to run the Frito Lay division at PepsiCo and told us that we should add a jalapeno flavor to the line. We took his advice! The chips are HOT, HOT, HOT and now sales are HOT, HOT, HOT! (Don’t worry – we added some spice, but not too much.) If you’d like to try them, get a bag at half price when you use Our App.
BLAKE'S WINE CORNER
If you’re thinking of gifting wine to a mom on Mother’s Day or simply enjoying with a celebration brunch, here’s a wine you can’t go wrong with. We brought our best-seller back. Vallée Des Pins Rosé is a crisp and delicious blend from the hot region of Provence and is under $15. I’m a mom of 2 under 2, so you can bet I’ll be enjoying a glass of wine on Mother’s Day!
April 10, 2021
WE’RE SETTING VACCINE RECORDS!
We did several fun videos at Stew’s to create excitement for our Team Members and to assist them with getting their vaccine shots. Over 64% have had their first shot and another 20% have it scheduled. More than 80% of our Team Members will be vaccinated with their second shot shortly. I told Senator Blumenthal (a great friend and customer) about this, and we did a press conference at our Newington store to encourage other companies in Connecticut to help their employees get the vaccine!
EASTER OF HOPE
Our customers had a sparkle in their eye this past Easter weekend. The anticipation of celebrating had been building for months. Last year, Easter celebrations looked a lot different because we were asked to stay home amid the spread of Covid 19. But this Easter, the theme for the holiday was HOPE! It seems we’re all seeing the light at the end of the tunnel regarding Covid.
THE TV STATIONS WERE ALL OVER US FOR EASTER.
How did Easter this year compare to last year? We had Inside Edition (2.7 million viewers!), WNBC-TV, WCBS-TV, and News 12 stop by our stores to talk to our shoppers, chefs, and Team Members about the holiday. What I’m seeing as the big difference between this Easter and last Easter is that there’s hope in the air this year. Seeing kids in the store again, watching the flowers bloom in our garden centers, and knowing that our Team Members and customers are starting to get vaccinated makes me feel like we’re at a real turning point.
THE RESULTS ARE IN
The holiday weekend was also a celebration of ham and lamb dinners. Ham beat out lamb in poundage (60,000 lbs. vs. 40,000 lbs.) but lamb is growing. But wait a minute … Filet Mignon did 70,000 lbs. and topped them both! And we’re finding that you’re more likely to buy the trimmed filet. Long Islanders’ LOVE lamb and gobbled that up. Yonkers wasn’t far behind. We also introduced the Oven Ready Filet and Leg of Lamb (marinated and ready to pop in the oven). It was a home run. Wow! You kept us busy!
A LITTLE CHILLY FOR GARDENING?
Customers are more excited than ever about planting their yards, even with our chilly nights and mornings. We traveled to DeFrancesco Farm in Northford, Connecticut, to see Joe and his family and got an inside look at all the beautiful flowers they supply to Stew’s. An old friend of Stew’s, Joe has been our major plant supplier for over 35 years – and his family business is now fourth generation, just like Stew Leonard’s! Stay tuned over the coming weeks. I’ll have a bunch of videos with Joe and family to share with great growing tips to get you started, how to keep your plants healthy, and which of our flowers at Stew’s are our top sellers and why!
HOW AM I LOSING WEIGHT?
As you may have read previously, I went to the Structure House in North Carolina for a week to kick start my weight loss. I have my daughter Ryann’s wedding coming up in August and need to lose 25 lbs. She wants “Dad to look good walking down the aisle!” I have trimmed down my eating and found some great low-fat recipes. One is Turkey Chili (I took our Slow Cooker Beef Chili and subbed in ground chicken and chicken broth). I also make tuna fish salad, which I LOVE, but instead of using mayo, I sub in non-fat yogurt mixed with a packet of Splenda. Here’s the recipe for the chili. Feel free to add or swap out ingredients to give it your own spin!
March 27, 2021
GETTING SERIOUS ABOUT
I just returned from the Structure House in Durham, North Carolina (a wellness retreat) with two of my daughters. Ryann was with me and is getting married in August. While there, I asked Dr. Katie Rickel how to lose 25 lbs. so I’ll look good walking Ryann down the aisle. Here are Dr. Rickel’s thoughts on the 3 main triggers for weight gain, why we typically “go to food”, and how to create healthy habits.
My mom is Jewish and we’re going to make a couple of traditional recipes this year for Passover. Check out a couple of recipes for Matzo Stuffing that we’ll serve with our slowly braised brisket, plus a recipe for how to make matzo balls for Matzo Ball Soup. To all our customers who are celebrating, I wish you Zissen Pesach!!
2 boxes of matzo
2 cups chicken stock
1 large onion, chopped fine
3 carrots, peeled and chopped
4 celery stalks, chopped
1 Tbsp. dried parsley
½ teaspoon dried thyme
½ teaspoon salt
¼ teaspoon black pepper
Preheat oven to 350°F. Break matzo into small pieces and combine with the chicken stock in a medium bowl. Sauté the vegetables in a little vegetable oil and allow to cool. Add cooled veggies, herbs, salt, and pepper to matzo mixture and mix to combine. Transfer to a baking dish, cover, and bake for 30 minutes.
Matzah Balls for Matzah Ball Soup
4 eggs, beaten
1 cup matzah meal
1/2 cup water
1/3 cup oil
1/2 teaspoon garlic powder
A pinch of salt and pepper
The key to fluffy, light, and delicious matzah balls is not in the matzah – it’s in the eggs!
Beat the eggs in a mixing bowl with a hand mixer for a few minutes. Turn off the mixer; add the rest of the ingredients to the beaten eggs and stir with a fork. The mixture will fall a bit; this is fine.
Cover the mixture and refrigerate for an hour or overnight. Form mixture into golf ball sized balls and drop into salted boiling water for 15 minutes. Add balls to chicken soup and serve.
Had a successful Easter egg hunt for the kids at our stores. There was a big smile on my face when I saw all the kids coming into Stew’s with their candy baskets. We had to cancel last year due to Covid but this year, we organized the event with our costume characters and had strict social spacing requirements. The kids loved it. Thousands showed up between all our stores. Not as many as prior years but I’ll take it as a win!
WOW YOUR GUESTS
Why did my wife tell me that I needed to change clothes in the garage? We visited the Hummel Bros in New Haven, Connecticut, and they smoke our hams. We’ve been doing business together for about 25 years. They brought me into one of their large smoking chambers and my clothes absorbed all that hickory smoke! You’ll LOVE the flavor of our Stew Leonard’s hams for Easter. They use a slow smoking process with real hickory wood that gives the ham an old-fashioned flavor. They’re pre-cooked and spiral cut so all you have to do is heat and serve. They come with a simple-to-make brown sugar with honey seasonings glaze, too. Yum.
Here’s how to heat up the ham: Preheat your oven to 350°F. Place ham face side down in a shallow pan. Heat for 1 hour or approximately 7 minutes per pound. Super easy.
DON’T FORGET TO VOTE
I mentioned last week that Stew Leonard’s is nominated for “Best Supermarket” in USA Today’s 10Best Readers’ Choice 2021 Awards. We’re up against some real heavy hitters from around the country! If you could take a moment to vote for Stew’s, you’d be making me, our family, and all of our Team Members really happy. Stew Leonard’s has been hovering around #4 all week and we’d love to crack the top 3! You can vote once a day up until April 12.
I’m excited to share that our Garden Shops are opening next week! Look for Garden Shop offers in the Stew Leonard’s APP that will get you GROWING!
BLAKE'S WINE CORNER
Three wines you can’t go wrong with for Easter!
A CRISP WHITE - SANTA GIADA My dad and I first met Peter Zemmer in 2012 when we visited his family’s third generation winery all the way at the tippity top of Italy. He started making a delicious Pinot Grigio for us that is now our #1 seller!
BUBBLES - FANTINEL PROSECCO For every bottle of Champagne sold, we sell three bottles of Prosecco. It is so easy to enjoy and a great option for when you have a lot of flavors on the table. My family has been friends with the Fantinel’s for a long time now. They make this extra dry Prosecco for us!
PAIRS WELL WITH EVERYTHING! - WESTMOUNT PINOT NOIR If every wine entered a popularity contest, Pinot Noir would win, hands down! It is juicy and fruity with low tannins. Plus, it tastes delish with so many foods! I’ll be drinking this award-winner this year.
March 19, 2021
VISITED MIAMI AND A FEW
We ate at the new Carbone’s restaurant in South Beach. (Love the one in NYC, too!) I was able to join Mario Carbone in the kitchen and we talked about his marinara sauce. Yum. It’ll be hitting Stew’s at the end of the month. It all began with my mother’s “simply” marinara sauce. Then, Paul Newman asked us to carry his sauce (how can you say no to Paul Newman!), then Frankie at Rao’s restaurant asked if we’d help launch his new sauce (again, how can you say no?), then Beau Dietl introduced me to “Joey Pots and Pans,” who wanted us to carry his sauce and wore blue sunglasses to our first meeting (I definitely couldn’t say “NO!”). Then our friend Steve Schirripa inquired…then Lidia Bastianich…the list goes on. To stay on the shelf at Stew’s a product needs to perform with strong sales. Otherwise, it’s gone. One of the toughest things I’ve ever had to do was tell “Joey Pots and Pans” that we were discontinuing his sauce!
MAKE ME HAPPY & VOTE FOR STEW’S!
Stew Leonard’s is nominated for “Best Supermarket” in USA Today’s 10Best Readers’ Choice 2021 Awards. We’re up against some real heavy hitters from around the country – I won’t mention them here, but I bet you can guess! If you could take a moment to vote for Stew’s, you’d be making me, our family, and all of our Team Members really happy!
TASTE TEST OF THE WEEK
Excited about our Bunny Milk. My grandfather had a small dairy and bottled all his milk from the farms. It was in glass half gallons and since then, we’ve eliminated glass except for certain holidays like Easter. We like to bring a little nostalgia back with the glass jugs that have become a collector’s item. Mike McManus has 500 cows up in Homer, NY (near the Finger Lakes) and sends the milk to us from his family farm. No added hormones or antibiotics, just lots of creamy milk and chocolate!
STRATEGY MEETINGS AT STEW’S
Every year we have each department talk about what worked and what didn’t over the course of the past year. The year was crazy due to Covid, but here’s a recap from our Dairy and Bakery departments that we discussed this week. Trending are organic milk and almond milk. Butter, eggs, and cream showed big jumps due to more people baking at home. Bakery saw a jump in pizza dough and bread, especially thin sliced bread. Also, we saw more demand for nutritional labeling with all our grain breads (like my sister’s freshly baked Bethy’s Killer Bread with 21 grains). The Bakery is coming up on its 40-year anniversary, too! Something to celebrate.
BON VOYAGE TOMMY ANRICO AFTER 43 YEARS
All my friends at Stew’s are hitting their sixties and retiring. We all grew up in the business together – the stories we could tell! Tommy is currently running the Danbury store and will be handing over the reins to Jamie Distefano (a 25-year Stew’s vet). We wish Tommy the very best. He will be missed.
GOOD MORNING AMERICA WEEKEND IS COMING UP
This is a biggie. Just in time for March Madness, I’m going to make two of our best-selling gameday appetizers on Good Morning America Weekend – Buffalo Chicken Stuffed Loaves and Buffalo Chicken Dip. You can catch the segment at 10:50 a.m. on WABC-TV or 9:50 a.m. on WTNH-TV.
March 13, 2021
DID YOU KNOW?
The Leonard family’s roots can be traced back to 1888 when Patrick Joseph Leonard emigrated from Ireland to Danbury, Conn. He supported his wife and 12 children as a hat maker! Happy St. Patrick’s Day and be sure to pick up a loaf of Irish Soda Bread from the Bakery. Here’s a quick video of what goes into making the recipe:
OUR FIRST IN-STORE EVENT IN A YEAR!
Our annual Egg Hunt was canceled last year due to Covid-19. It was a tough decision to make, but we knew we had to do it for the safety of our Team Members and our shoppers. A year later, I’m excited to say that our Egg Hunts are back on the calendar for March 24 & 25 at all seven of our stores! We can’t wait to see the kids’ smiling faces. We’re putting plenty of safety measures in place. Plus, to make this a real community event, we’re asking our shoppers to bring a non-perishable food item to support food pantries and the Egg Hunt winners will get gift cards to a locally owned toy store.
FROM GOLD CARD TO APP
Forty years ago I remember my dad saying, “Let’s give all our customers that spend over $5000 a GOLD CHECK CASHING CARD." We did, and what did they get? A personal “thank you” by name when you checked out and a gift now and then. We found that customers loved being Gold Card members. Fast forward to today, our customers are using different apps and credit cards to pay on a regular basis. So… we launched an APP, which gets you 1 point on every dollar. Reach 100 points and get a free ice cream cone or coffee. The APP is also allowing us to keep track of our best customers' points. Better than the Gold Card, we are offering you these FREE items this week if you use the APP. Here are this weeks deals:
- Free garlic bread with purchases of $40 or more
- Buy 2 Stew Leonard’s organic broths and get one free
- Spindrift 8 Pack Sparkling Water for $3.99
MY CNBC SEGMENT
This weekend marks the one-year anniversary of the start of the Covid-19 pandemic and CNBC asked me to be a guest on their World Wide Exchange program early Friday morning to discuss what’s changed here at Stew Leonard’s. I’ve never had another job and I’ve NEVER seen the changes that occurred in 2020. We’ve closed our self-service bars, installed two football fields’ worth of Plexi-glass, and sales of immunity-boosting foods like citrus and garlic have skyrocketed. If you’d like to watch the interview,
I’M GIVING OUR COVID-19 WARRIOR AWARDS
to some of Stew Leonard’s team members. We’ve worked EVERY DAY since the pandemic hit a year ago. There is a group of people here that CHARGED forward in light of all the tragic global news. Stew’s fed MILLIONS of customers last year in our communities and supplied food banks much needed food. There were supply issues, but shelves needed to be full. This group of people made it happen! This award will be shared with their families now and in the future. 2020 was a historic, global event that will go down in history. It’s like my grandfather talking to me about the depression in 1929 or my Jewish Mom talking about fleeing Germany in the early 1930’s. There are many people that shine in the face of adversity, and I’m proud to say many are here at Stew’s. Here’s where we were about a year ago!
ASK ME ANYTHING
I received a question from a customer who read that I was on Weight Watchers in the last newsletter. She asked if it was possible to have nutritional information on our packaged food, with a focus on the bakery and breads especially. I thought this was a great idea so I’m meeting with the bakery team this week and nutritional labeling in the bakery is on the top of our list!
BLAKE'S WINE CORNER
One of my favorite wines to serve with hearty Easter meals of rich and smoky flavored ham or fresh herbed-stuffed leg of lamb is a full-bodied and robust red like a 2017 Carious-Cairanne Côtes du Rhône Villages. Such a great value at under $15, this wine is known for its nuances of sunbaked earth, herbs, and minerals that all come together beautifully. Rated at 91 Points from Wine Advocate, you can taste the sunshine here – just in time for celebrating the holiday and warmer weather to come!
Send Stew your questions or comments for him to answer in our next Around The Store With Stew!
March 6, 2021
Last week I mentioned that Martha Stewart and I were chatting and she suggested making a cocktail using Snoop Dogg’s new gin, Indoggo, and our sweet Cara Cara oranges! So my daughter Blake and I mixed one up. Watch us make a SNOOP DOGG MARTINI. Cheers!
CHILI RECIPE - I’M ADDICTED!
I thought I’d try our new “beef” chili recipe at home. Instead of beef, I used ground turkey. Really simple and we made in a crockpot. Turkey, beans, tomatoes, onions, scallions, garlic, a few spices (it even adds a bit of cinnamon) and voilà! Really delicious. It’s also minimal points on Weight Watchers (I’m trying to shed a few pounds!) Here’s a quick video of how to make the chili:
OUR VERY OWN TIKTOK STAR!
We have a great family friend named Cam Sweedler. Recently, he’s become a TikTok sensation and is getting millions, yes MILLIONS, of “likes.” He even did a couple of tastings with Stew Leonard’s products and the videos garnered 270K “likes”! Check him out at ChefCam1.
BLAKE’S WINE CORNER
If you’re looking for a great wine to pair with spicy chili (like the one my dad mentions above), your best bet is to aim for a juicy, fruity red like the Estrella Del Sur Malbec from Argentina. At under $14, it has a super smooth and balanced finish and can handle a hearty dish that includes chili powder, cumin, and hot jalapeños.
February 25, 2021
MARTHA STEWART IDEA
I just hired one of Martha Stewart’s social media gurus to work for us here at Stew’s and Martha herself called to give me a hard time. She was happy for her to be at Stew’s. While we were talking, I complimented her on her recent Tostitos commercial with Snoop Dogg and told her that we just started carrying Snoop’s Indoggo Gin. I also mentioned our super sweet Cara Cara oranges and Martha said, “Why not make a cocktail with Snoop’s gin and the oranges?” Great idea. My daughter Blake is working on it. More to come soon!
FOR THOSE OF YOU OBSERVING LENT
We’ve doubled down on our fish and seafood purchases. Our buyers have found some great catches like Frozen at Sea Cod Fillets and Cod Tenderloin. There are also our everyday winners like Maryland-Style Crab Cakes and our grilled shrimp. Our lobster rolls also see a bump during Lent.
EASY HOMEMADE PIZZA
I took home a few ingredients and made a quick, easy pizza. The family loved it red hot out of the oven. Talk about a crispy crust and ooey-gooey cheese! It doesn’t get much better than this. Check out how quickly it comes together
SAY “HI” TO OUR SALMON GROWER
I was amazed the first time I visited a “farm raised” salmon farm in the Gulf of Maine. You won’t believe it! Stew’s vets the farms and only picks the best so you never have to hesitate about buying farm-raised salmon in the future. Here’s a fun clip from my visit:
TASTE TEST OF THE WEEK
Pineapples are on a roll right now. We have our regular fresh pineapple chunks ($5.99 for 18 oz.), fresh Honey Gold pineapple chunks ($7.99 for 18 oz.) and now, the long awaited Del Monte’s fresh Honey Gold Pink pineapple chunks ($8.99 for 12 oz.). Here’s my taste test of the three:
MADE ME SMILE
When I was making my double-shot cappuccino one morning at the store, a young Team Member was working the coffee bar and an elderly man wanted a free large coffee. He was only supposed to get a small coffee, but the Team Member smiled and said, “It’s okay, you can get a large.” Made me smile, too.
WHAT'S IT LIKE TO BE STEW JR.?
FATHER KNOWS BEST!
At age 91, my dad Stew Sr. is always on top of things. At one point, we sent him a sample of our Chicken Marsala and he said it was “off.” He thought the chicken was too thick, the coating was too thick, and there wasn’t enough sauce or flavor. So, the chefs got to work and changed the dish. They sliced the chicken thinner, made sure it was lightly coated before sauteing, and added A LOT more Marsala wine and mushrooms. The final result? A dish my dad now loves.
BLAKE’S WINE CORNER
Looking for the ultimate pizza wine to go with this Friday night favorite? I’d suggest aCastelgreve Chianti Classico. This easy-drinking red is made from Sangiovese and has an elegant, bright finish. Rated 90 points from James Suckling, it’s under $18 and makes pizza even better than on its own.
February 12, 2021
GRUMPY MONDAY MORNING RANCHERS IN KC
I was rooting for the Kansas City Chiefs last Sunday and thinking about our ranchers in Kansas and Missouri. After all, they are keeping our shelves full! The bad news is that the Chiefs lost. The good news? We sold A LOT of our ranchers’ Porterhouse steaks!
THOUGHT OF THE WEEK
My daughter Madison is at USC Film School and told me about an author named David Foster Wallace. I watched one of his commencement speeches on YouTube and it made me think. It goes something like this: two young fish are swimming along and happen to meet an older fish, who nods at them and says, “Morning, boys. How’s the water?” The two fish swim away, look at each other and say, “What the heck is water?” My takeaway? In this difficult pandemic environment that we all are living in, you have to remind yourself what’s in plain sight all the time and to be grateful.
CHICKEN WINGS WERE OUR SUPER BOWL WINNER!
Chicken Wings were our #1 gameday item and you picked the Buc’s Cannonball BBQ sauce as the winner (2-1) in our Instagram poll. Good pick! Want to hear a crazy thing? Our chefs make fresh guacamole in our kitchen every day, but some of our South American Team Members told me that they could make a better one. So, we let ‘em loose! Now we have TWO guacamoles: one sold in our produce department and the other in the kitchen. For Super Bowl, the guacamole in produce sold better! What do I do now? How about you voting?
BANG, BANG, SUPER BOWL, AND SNOW
We had a “double punch” this past weekend: first, the Super Bowl and then the snowstorm! Saturday was extra busy, but sales and customer traffic died off at about 2 p.m. on Sunday. Looks like we’ll be getting more snow soon. We’ll be fully stocked with everything you need to get through the next storm – including fresh produce, meat, eggs, and milk! Be sure to stop by before those first flakes fall.
AND NOW THERE’S VALENTINE’S DAY
It’s all about Surf & Turf, chocolate, and roses for Valentine’s Day. We have filet mignon and lobster tails on sale this week. Check out a video I did about creating an amazing surf and turf dinner for two, and I’ll show you how easy it is to sear off filet mignon in a cast-iron skillet and steam lobster tails in a little white wine – all topped with a little bit of herb-flavored butter. Really good. WATCH THE VIDEO
PRESS EVENT OF THE WEEK
Good Day New York interviewed me live from our Norwalk store this morning! We set up a table in the store with Stew Leonard’s Valentine’s Day favorites. My wife of 37 years, Kim, even joined me! We dipped jumbo strawberries in Belgian Chocolate, showed off our “hot chocolate bombs” for hot cocoa, and of course, we included lots of beautiful roses. I even asked co-anchors Rosanna Scotto and Lori Stokes to be my Valentines … but don’t worry, I checked with Kim, first!
MAKING OUR APP SIZZLE
We have over 200,000 subscribers to our Stew Leonard’s app and it’s growing. Last week we gave EVERYONE that used the app a FREE BAG OF TORTILLA CHIPS (the only catch is that you had to spend at least $50). We ordered an extra trailer load! They are made by a family in Pennsylvania and are a great chip for our guacamole. DOWNLOAD OUR APP
TASTE TEST OF THE WEEK
Norma Gardella (a long-time customer) called and said that our High-Top Chicken Pot Pie was “dry.” She stopped buying it. I tasted one and agreed. Our chefs went to work. They added more “chunky” chicken, fewer potatoes, and eliminated the filo dough on the bottom of the pie. I made two deliveries to Norma’s house, we tweaked it some more, and now she’s happy! She told me, “I’m going to tell all my friends!” My father built the business on “Word of Mouth” advertising. I’m sure we’ll see sales go up.
I can’t get enough of Cara Cara oranges this week. WOW! Sweetest navel orange I have EVER tasted! They are “brixing” (sweetness measurement) at a 23. Regular oranges are at a 12!
Congrats to our team in Yonkers! They were recognized as the BEST of the BEST in Westchester Magazine’s “Best of” list spanning the past two decades. WOW!
TEAM MEMBER STORY
One of our Team Members was seen walking out of the store with 2 boxes of chocolate chip cookies. At first glance, it looked like he was stealing. Security was on it, but stopped immediately when they realized what was going on. He saw a mom with two kids in the parking lot and 2 boxes of broken chocolate chip cookies on the ground. It put a smile on my face.
FAVORITE RESTAURANT MEAL
I love eating at Bryant & Cooper in Roslyn, Long Island. You can’t beat their butcher shop, the steaks are the best, and I always feel welcome! Plus, they’re a family business, just like Stew’s! I love that I see brothers (and owners!) Gilles or George Poll there often. I also love their restaurant on Route 100, The Bryant! We even sell their steak sauce at Stew’s.
NEW! BLAKE’S WINE CORNER
What’s hot for Valentine’s Day? Red wine blends! One of my favorites is Friendship Fado from Portugal. It’s easy to enjoy and a great gift for anyone who likes trying something new. For Valentine’s Day this year, I’ll be giving my husband a bottle of Hidden Vines Cabernet – Cabernet is our best-selling varietal and it’s made by an A-list Napa winemaker. And, if you’re celebrating with friends and want to shake things up, try a chocolate martini. All you need is a bottle of Godiva chocolate liqueur and your favorite vodka to shake up an utterly delicious martini.
February 2, 2021
FUNNY COMMENT OF THE WEEK
I called one of our ranchers in Kansas City and asked him for his favorite KC Chicken Wing recipe. His response ...”We don’t eat chicken in Kansas City!”
The trend continues! Our chefs and I are seeing more events with smaller gatherings. Even the spectators at the Super Bowl in Tampa will be limited with a third of the fans as normal. We have also downsized many of our platters to accommodate and call them “Stew Jr.’s”.
Saturday and Sunday will be a very busy Super Bowl weekend. Stew’s is at 50% capacity, has double wide aisles, and tremendous air flow in our building (due to all the exhaust hoods, ovens, smokers, etc.). If you can shop more on Friday, you’ll help flatten the curve. Also, it is busiest between 11a.m. and 2 p.m. Shopping earlier or later is best.
My Super Bowl picks with items that will light up the scoreboard:
- CHICKEN WINGS – Sales jump from 10,000 lbs. a week to nearly 50,000 lbs. We’re offering a Tampa Bay Cannonball sauce (spicy) and a Kansas City BBQ (sweeter). Nick Mangold, who used to play for the N.J. Jets, visited Stew’s with his new Southern-style sauce. Yum. We’ll have all three at our wing bars in the store where we’ll mix your favorite sauces before your eyes (and behind Plexi!).
- PIGS IN A BLANKET – My sister Beth wraps a small hot dog in her French croissant dough for an amazing hors d’oeuvre (can never spell this one right!). Made fresh at the store. When you get home, they’re ready after just 5 min in the oven at 350 degrees.
- GUACOMOLE – This is a centerpiece at all Super Bowl gatherings. We make it fresh at the store and sales jump 300% for the Big Game.
- 7 LAYER DIP – My wife Kim’s family is rooted in California and many were farmers. Every time I’d visit, they would make this 7-layer dip with chili, cheese, guacamole, sour cream, fresh salsa, lettuce and black beans. You need strong chips for this one! We’ll sell 5,000 lbs. for the Super Bowl.
- PIZZA, PIZZA, PIZZA – Who doesn’t like pizza? Freshly made and the cauliflower crust has overtaken the traditional. A new up and comer are the flatbread pizzas – you can fit three different kinds in your oven at once since they are rectangular. Also, the stuffed loaves are popular too (basically a wrapped-up pizza). Cut these in small pieces and you have the perfect appetizer.
- A HEALTHY OPTION: GRILLED SHRIMP - We are taking our Florida gulf shrimp, brushing them with olive oil, and grilling them. You can eat these throughout the game and not feel guilty.
- WINE, BEER, AND MARGARITAS - Want to have some fun on gameday? Get some Jai Alai IPA (from Cigar City brewery in Tampa), some Tank 7 (from Boulevard Brewery in Kansas City), a 90 point Sauvignon Blanc or a Paso Robles Cabernet called Standing Goat. It will knock your socks off. Of course, margaritas have been the #1 selling cocktail all year.
HOT PRODUCTS OF THE WEEK
My daughter Blake just showed me the new Keurig cocktail maker. Instead of a coffee pod, it’s a mixed drink pod! My wine store in Farmingdale is selling them because prepared cocktails have been trending. Also, we added these giant pretzels with a dipping sauce. Doing 500 pretzels a week and it is trending up, up, up.
TASTE TEST OF THE WEEK
Stopped in Philadelphia and did a taste test of the best Philly Cheese Steak subs. They were better than Stew’s! Why? More Velveeta cheese and sauteed onions. Returned to the store, met with Chef Bob and Chef Mike, and WE NOW HAVE THE BEST. Not great for my diet!
MY WEEKLY PRODUCT ADDICTION
I tried our Sumo oranges from California. WOW! Like drinking a glass of fresh-squeezed OJ. Navel oranges are running about an 11 brix (measure of sweetness) and these Sumos are testing at an 18+! Only a three-month window. I’m eating 2 a day!
My nephews Will and Andrew Hollis were having a lunch recently at a small local Mexican restaurant called Los Poblanos. They were blown away by the food and asked the owner Juan if he could deliver fresh burritos daily to Stew’s. Now, we’re doing 250 burrito’s a week! Juan’s happy but his wife says he is working too much now!
CUSTOMER COMMENT OF THE WEEK: “NICE BLUE JACKET”
A good friend, John Wood, came to visit me at the store. He was looking for me near the coffee bar. He asked a butcher for directions. When we caught up, John said, “How do you teach your team at Stew’s to be so nice?” I said, “Come with me.” We walked into the butcher shop and John pointed out Henry Gordon who has worked at Stew’s for 35 years. All the butchers huddled around as John told his blue jacket story. Now, I’m even writing about it!
10 CHANGES THAT HAPPENED AT STEW LEONARD’S IN 2020
Stew Leonard’s opened in 1969 and, at 15-years-old, I was there stocking shelves. I’ve never had another job and I’ve NEVER seen the changes that have occurred in 2020. Here’s what I see are the biggies:
Clean, clean, clean.
We have tripled our cleaning efforts. Triple cleaning at night (soap, bleach, and sanitizing) of our kitchens, meat room, registers, etc. Every night. Plus, cleaning blitzes during the day for high touch customer areas.
Two football fields of plexiglass!
It’s everywhere. At the registers, between you and the butchers cutting your steaks, at the deli service counter, in the fruit platter production area, bakery, pizza, BBQ, and even in our Team Members’ cafeteria. Sometimes it is hard to hear our Team Members when they help you due to the plexiglass barricades!
Plastic bags are out, reusable bags are in.
For the first time ever, we’ve seen a 30% decrease in our Stew Leonard’s plastic bags. So, what are shoppers using instead? Sales of our reusable bags have almost doubled and shoppers have used quadruple the number of paper bags this year over last!
Cash is out, credit cards are in.
Our credit card usage has jumped to nearly 95%. In 2019, only 4 out of every 100 customers were using a contactless payment like Apple Pay; this year, 12 out of 100 are using it! You want to leave the store without handling cash.
Curbside (cow side) pick up and delivery has exploded.
Last year, every week, we had about 100 customers use Cow-Side pickup, but this year we’ve had more than 1,000. Home delivery (shopstews.com) was about 800 orders per week in 2019; now it is about 5,000 orders per week. It is still growing like a weed.
Goodbye product sampling
and “pick your own.”
Bagels, loose pistachio nut bins, scoop your own coffee beans, olive bars, and product samples have all changed.
Our customers have gone digital.
Our paper circulars have been eliminated and all our specials are distributed digitally via email, Facebook, Instagram, YouTube, and Tik Tok. Even our popular FREE ICE CREAM CONE with $100 purchase has been converted to points on our Stew Leonard’s mobile app. Showing a paper receipt at the ice cream window is no more… it’s now on your cell phone!
“Healthy” foods have skyrocketed.
I never would have thought that turmeric would be a great seller among our fruits and vegetables, but sales have tripled. It helps build your immune system! We’ve also seen a big increase the sales of our citrus fruits, spinach, almonds, sunflower seeds, chicken, and shellfish (you love our lobster tails). Plus, our organic and “Stew’s Naked” sales have doubled.
Everyone is wearing a mask … customers and team members.
Who could have imagined masks would be the next big essential accessory? We’ve sold over 100,000 masks since March and have become accustomed to wearing them.
My father visited the store once all year!
God bless my Dad who just turned 91 and would LOVE to visit Stew’s regularly. He especially loved busy days and would sit by the Rock at the front entrance and greet customers. But, at his age, he stayed home with my Mom and we delivered their food. That has NEVER happened in my 50+ years at Stew’s!
The big news in the food industry is…
That there may be an uptick in the virus this Fall. The WSJ published an article that has sent shock waves through the food industry. Will there be some panic buying again? I’ve been called by CNN and The New York Times. Just in case, we have been beefing up our inventories at Stew’s about 20% and, as in the past, I promise Stew’s shelves will be full. Stay calm!
How can you promise supply?
Most food stores buy through distributors but, here at Stew’s we buy most of our products direct from the farmer, fisherman, rancher, etc. We’ve been doing business with many of these suppliers (mostly families) for generations. They have promised me, “Stew, I have your back!”
Speaking of families...
We just spent the day at our 3rd generation family turkey farmers in Lehigh Valley, PA. Turkeys look terrific this year and we really look for those white feathers which means that they are keeping their barns clean. We inspected their entire operation. The turkeys are free range and we “hung out” with them for about an hour. The grains are grown on their farms, they are award winners for sustainability, and the turkeys are humanely treated (access to outdoors, clean barns, extra space, all natural feed and local). My definition of “local” is if can drive to the farm in the morning and, be home for dinner at night. I did that yesterday with 9 of our managers, my nephew TJ, and my daughter Chase.
How have YOU changed in the COVID environment?
At Stew’s we’ve noticed that YOU are…
- Making less trips and buying more on each visit.
- Definitely getting into cooking at home. We not only see increases in our butter, cream, spices, olive oil, broths, flour, and yeast (never really sold that much before!) but also pizza dough (can hardly make it fast enough) and sandwich bread. Also, simple recipes are heavily requested (that’s why I’m doing a cooking segment each week with one of our sale items).
- “Grab and Go” products are flying! Even though our buffets are closed, our chefs are busy packaging grilled sliced chicken, shrimp, salmon and steak. Things like coconut shrimp with mango salsa are rocking and a package of our meatballs are number 1!
- You are also going for the restaurant-quality foods. You still want to prepare that GREAT MEAL at home. Filet Mignon, Lobster tails, King Crab and more elegant wines have been very popular.
Toilet paper, paper towels, hand sanitizer, hand wipes and cleaning supplies are still in high demand. It’s hard to get constant supply of the name brands (Bounty, Charmin, Clorox, etc.) but we’re finding the next best on the market
Fires are hitting wineries in Napa Valley and it’s scary.
I’ve been speaking to our wine makers and they are on pins and needles. The fire is approaching Napa and has already burned down some wineries. They are in the middle of harvest right now and have already said the 2020 vintage will be “smokey.” Some wine makers will not even release a 2020 vintage. Fingers are crossed.
As “CEO” I shouldn’t be working on this but, I am!
We are selling the grilled salmon in the store and my father has been complaining that it’s overcooked after he microwaves it at home. We cook the salmon to 135 degrees and the chefs assured me that it is still a little pink inside after packaging. Turns out the microwave instructions were wrong, and the salmon continues cooking after removing it from the grill. It’s all straightened out now and after spending time in our kitchen at Stew’s, my father is happy!
The little kid is coming out of me this week.
We love doing our hayrides at Stew’s every Halloween but, due to social spacing we canned the idea. Instead, we are doing a Drive Thru. You can tune your car radio and bring the family through our “maze” set up in the parking lot. I’m so excited and it’s FREE. CLICK HERE for more info.
At Stew’s, we can never forget the “dab” of chocolate.
I like to taste different flavors in ice cream, especially vanilla and chocolate. I ordered a cone from a local ice cream stand. Paid over $6 plus gave a 10% tip even though I ordered through a window outside. When my vanilla cone arrived, I asked for a “dab” of chocolate on top so I could get a taste. To my disbelief, she said, “No, that’s all you get on a large cone.” We have our big rock at the entrance of Stew’s: Rule #1, the customer is always right and, Rule #2, if the customer is wrong, go reread Rule #1! To be great at customer service we can never forget that little “dab” of chocolate!
On a personal note……..
I just became a grandfather again last week. My oldest daughter Blake and her husband Edouard just had a baby boy and his name is Axel.
First of all, thanks for all your responses to my last email. Here are a few answers:
Where are your famous LIVE lobster sales?
Although there has been an ample supply of fresh lobsters from Stonington, Maine, we’ve held off on our live lobster sales due to the COVID-19 pandemic. It always creates such crowds at Stew’s around the fish bar that we’d be unable to maintain good social distancing. Instead, we have been getting grab and go lobster tails and our customers seem to love them even more! They’re easy to cook on the grill and no mess!
What is the latest on shopping at Stew's during the pandemic?
At the beginning, customers were understandably nervous about shopping. With our wide aisles, it was easy to practice social spacing and we put up plexiglass barriers and made sure all our Team Members wore masks and gloves as well as instituted elevated cleaning practices throughout the day. Customers are now very accustomed to wearing masks, grabbing hand sanitizing towels upon entering, and they are courteous of social distancing. Opening an hour early for seniors has eased and only 20% of the customers are coming versus a few months ago. We’re not letting our guard down until there is a vaccine!
Things that have changed at Stew’s…..
- Our open food buffets have now been converted to “grab & go” meals that our chefs are preparing daily. We’re actually going to remove our buffets because I don’t feel customers will be comfortable until next year. Most popular are the Chicken Parmesan, Grilled Salmon with Mango Salsa, Meatballs and Mac & Cheese!
- Loose bagels are now pre-packed during the day as they come out of the oven. Best sellers are the assorted pack, multi-grain and rainbow bagels (kids love them!).
- There’s been a big increase in “immunity building” and flu fighting foods. Sales of our lemons, limes, oranges, turmeric, and our organics have doubled.
- Leading brands of cleaning supplies (Clorox), paper towels (Bounty) and toilet paper (Charmin) are still in limited supply. It feels like that as soon as they arrive, they are gone! We are relying on secondary brands with the same quality. I did make a quick decision during the panic buying days. I ordered a truckload of toilet paper (I was just happy to get some for our customers) and realized it was ONE PLY. A customer wrote me complaining and I sent them a gift certificate!
- Home delivery and curbside (or we like to call it cowside at Stew’s!) has been a big trend. Everyone wanted their food delivered or waiting at the curb at Stew’s. That business has dropped in half but has stabilized. It now represents 10% of our daily sales.
- Customers are also spending more per shopping trip. They are coming less frequently and have larger orders.
How is the supply of food now?
This has stabilized. I just spoke to one of our ranchers in Kansas and he said that things are back to normal. They have plenty of supply and we can put our Filets, Ribeyes, Porterhouse, and Strip Steak on sale now. Check out our sales at www.stewleonards.com Produce is flowing and there is an abundance of local products. We have over 100 items from local farms and fisherman as well as beef and chicken suppliers. A big hit is the fresh cut watermelon.
Prime vs. Top Choice?Richard Baker, who runs Saks Fifth Avenue, loves food (he was even a chef!) and stops by Stew’s to stock up. One day he was asking me the difference between a Prime graded Tomahawk Ribeye and a Top Choice grade. We had dinner one night and did a blind taste test. Conclusion? You don’t need to pay the extras $5/lb for the prime! The TOP CHOICE WAS PREFERRED!
Martha Stewart’s coffee pods at Stew’s.
She just launched her pods (22 pods for $11.99) and invited my daughter Chase and I over to her house for a taste test. She first started shopping at Stew’s over 35 years ago when she launched her catering business. She was a “double cart” customer! Martha is the real deal and loves food. Her kitchen is filled with the latest trends in cookware. The only thing was there was another brand of organic milk in her refrigerator! I gave her a Stew’s organic milk to put next to it!
Fun with the Bon Jovi family!
Jon Bon Jovi’s son, Jesse Bongiovi, has a great Rosé wine called Hampton Water. It is a top seller at Stew’s Wines. They curated it from Southern France - it’s crisp with nice fruit aromas. Jon and Jesse were playing “wine pong” while promoting Hampton Water and they commented on our meat at Stew’s. Yes, a steak (and maybe ice cream) does go well with Rosé - especially Hampton Water!
I’m coming to Stew’s for an ice cream!
Sunflowers from Schmidt Farm on Long Island
This is a great family that is supplying us with beautiful sunflowers. If you want a treat, try their horseradish sauce made fresh on their farm in Riverhead, N.Y.
Stew, why no mask or gloves?
I did this video in the store with the Mighty Blueberries and a few customers called me out. I took my mask off since I was properly social distancing and I had just washed my hands. If I do a video with the mask, it’s sometimes hard to hear my voice on the video.
How’s my Father and Mother doing?
My Dad is 90 and my Mom is……. younger (is that okay to say, Mom?). They are both healthy and my father has an idea a minute. Right now, he’d like us to expand our line of Stew’s chocolate bars. Guess what I’m working on today?
- Local Native corn - Really sweet and I love to grill it.
- Mighty Blueberries – Only the extra large are selected and they have a nice balance of sweetness and tartness. My father just tried them for the first time. Addictive!
- Watermelon chunks- I’ve been lazy and just get the chunks. Watermelon is at its peak sweetness right now.
- Flank steak – This is probably one of the best value cuts for the flavor. I used to marinade it in our Chimichurri sauce, now I add it afterward. Much more flavorful!
- Tito’s with frozen cherries – Cherries are amazing right now, and I pit them and then smother them with Tito’s vodka, and they go in the freezer overnight. Presto. Great frozen-type cocktail to enjoy on the patio.
- Rosé wine – Hot summer days go perfectly with a chilled Rosé. Very light with hints of berries reminiscent of Southern France.
- Sour Dough Bread – This has been the talk of the Covid-19 stay-at-home bakers. You don’t need yeast, so it gained popularity. All over the news and reinvigorated my taste buds. We have a “starter” that is over 35 years old and gives you a rich flavor. Nice and chewy too. I get the darkest one I can find (love the crust) and, it’s baked fresh every morning.
- Local L.I. Sound Clams – All I do is put these on the grill. Within 5 minutes you’ll see they open up and are done. Brush with melted butter and enjoy.
- Yasso frozen Yogurt bars – These have been the downfall of my diet, and they are only 100 calories each. But, I might eat 3 a night! Mint Chip is my favorite followed by Choc Fudge Brownie, then Pistachio. Yum.
- Grilled hamburger with American Cheese – Over Memorial Day and 4th of July, this is probably the most popular item at Stew’s. Our beef is ground daily, and I just can’t resist adding a generous amount of American Cheese.
Where’s the beef?
Big national news story. Here’s what I told CNN, MSNBC, Fox News, and ABC. There are cattle ranchers all over the country. The Mid-West is full of them (“if you folded a map of the U.S. in half, that’s where I’m standing!”). These are great people, have great families and proudly wave the U.S. flag. Pure Americans, many of whom took over the ranches from their parents and grandparents. Cowboy hats, boots and big belt buckles. You get the idea.
Yeah, but what’s that have to do with my steak?
One of our favorite ranchers is Fred Wacker from the Cross Four Ranch in Miles City, Montana. He has 35,000 head of cattle that are out chewing on grass right now. His closest neighbor lives over a mile away. Fred needs to get his cattle to a bunch of different meat packing plants, but they are telling him they can’t take all the cattle he wants to supply. Why? These plants have been hit with the Covid-19 virus. They are at 70% capacity due to quarantines, new elevated cleaning procedures, and re-engineering their workplaces. Thus, a shortage of supply.
Remember Economics 101?
When there is an increase in demand (Memorial Day is coming, grills will be full of burgers) and a shortage of supply, prices will rise. That’s what we’re faced with now. The meat packaging plants say that they will be at 80% capacity in a few weeks and 100% in a month from now. We are already seeing an easing of beef prices.
Yeah, but the news says the food index has increased to historic levels.
I’ve been in the business for 50 years and seen all sorts of market swings. After all, we’re in the commodity business. But, I’VE NEVER SEEN ANYTHING LIKE THE LAST TWO MONTHS! There have been huge swings in prices like the egg market. Back in 2018 the extra large eggs at Stew’s were $2.29 a dozen. In 2019 they dropped about $1 a dozen and our chicken farmer in Pennsylvania was not making any money. Then, in March and April the price shot up again in the $3 plus range. Now, in May, they are back down in the $2 range. Our farmer increased his flocks and now, there are plenty of eggs. What’s the big deal? Across the board, we have not raised prices at Stew’s. Milk is still $2.99 a gallon, my sister’s bakery hasn’t changed any prices, fruits and vegetables are following the market, and Stew’s is very competitive. Yeah, meat prices will increase (Ground beef $3.99 lb. last year, this year $5.99 lb.), but other than that, the prices are the same. I feel this food index does not account for the wild ride we have had in March and April (restaurants and schools closings along with people working from home). Hang loose, prices are now beginning to return to normal levels. And as our rancher Fred says, “I HAVE PLENTY OF CATTLE!”
So, how can you say your shelves will be full?
We don’t buy much from the big packing houses. We mostly are buying from smaller, family-owned farms and have had relationships for 20+ years with most of them. Just like any good customer, they have assured us that we will get what we order. So far, so good. We haven’t had to put any limits on any fresh products, and the daily deliveries are continuing. We’ll have plenty of meat for Memorial Day weekend!
I’m talking to our buyers every day. Here’s what they are saying:
Produce: Citrus sales have tripled … why? There have been recent studies released about the health benefits of citrus against the flu and colds. Oranges, lemons, limes, and grapefruit have been rocking. Also, Ginger and Turmeric have been on fire. I just put some olive oil, garlic and turmeric on some Halibut the other night and it was delicious. Cherries have just started in California and, we’re working on a deal to sell them at $5.99 this week. I love cherries! And, we have some Organic Blueberries for $4.99 a pint. Watermelon and cotton candy grapes are a great deal and sweet. We’re excited about the season so far.
Shucking corn … no more.
We’ve noticed that loose corn sales have dropped due to Covid-19. Customers want the peeled corn that is packaged. It’s just as good and the crop is moving from Florida to Georgia right now. Weather is warming.
More people are eating fish
We’ve seen a spike in our fish sales since everyone is cooking at home. They are exploring more types of food; fish is one of them especially. We just featured lobster tails (used to go to the restaurants) for $4.99 and are coming back with the same deal this week. We also have some Salmon Steaks from the Bay of Fundy in Maine for $7.99. And, Barnegat Light, N.J., scallops for $12.99. I brought these to Martha Stewart’s house (my one delivery this year!) and she was thrilled with the size and freshness.
Meat – We committed to 3 trailer loads of filet mignon (whole tenderloin) at $8.99. Our butchers will cut them into any size steak your heart desires. One of the best meat values out there for Memorial Day.
Garden Center- “People want to brighten their lives!” Hanging baskets, New Guinea Impatiens, and Geraniums are selling brisk. Growers are telling us that we’re past the cold snaps so, customers are letting loose in their yards. We can’t get enough vegetable plants.
Cheese and Deli – We’re waiting for a drop in the cheese market. When there is an abundance of milk, byproducts are butter and cheese. We’re still waiting to hear what Italy is going to do about the Reggiano Parmigiana prices. Sit tight. We also noticed a big increase in the pre-sliced and packaged cold cuts and cheese. The key is FRESH CUT EVERY DAY!
Bakery – Kids are home and our bread sales are strong. My sister Beth is baking 10,000 loaves a week. The bakery crew even agreed to adjust their schedules so they can practice social spacing at night (a crew now comes in at midnight!). Bagel sales have dipped since you can’t “pick you own” anymore. Oh well. When will we ever go back to the old way?
Lastly, our good friends at Rao’s. We’ll have their sauce at $5.99 for the large jar. I called Ronnie up at Rao’s and was hoping we could sell their meatballs at Stew’s. His response, “fuhgettaboutit!”
Are people drinking more?
With the restaurants closed, it’s hard to measure, but we have certainly seen an increase in cocktails. What’s hot? MARGARITA’S are popular along with Manhattan’s, Old Fashioneds, and Mimosa’s. Also, a huge jump in boxed wine.
How’re your Dad and Mom?
This is one of my most asked questions on the store floor. My Dad is 90, healthy and sharp as a tack. I talk to him and my Mom daily, and he always has an idea. Hope I have those genes!
My friend visited a restaurant in Florida with his family and loved the experience. Why?
Even though Stew’s has never closed, I feel we have had to reopen over a dozen times. Why? Gov. Cuomo has new executive orders. So does Gov. Murphy in N.J., and Gov. Lamont in Ct. We’ve had to be nimble and react quickly.
Florida is slowly reopening. My friend brought his family to a restaurant and 1) Was really impressed by how clean it was. Also, they were visibly wiping things down during his meal. Go to the bathroom and, there was a Sani-wipe available upon your return. 2) They took social spacing seriously; every other table was being used. 3) Their team was well trained about the virus (masks and gloves). 4) You could tell there was great communication between the owner and the staff. When he left, his family said, they were very nice, made us feel comfortable, and we would love to go back. That’s how we’ll reopen America. Wait a minute? How was the food?
My favorite customer service story this week is …
Stew’s does all its home delivery through Instacart. Their people shop our store and then deliver to our customers’ homes. It’s really become popular since many people do not want to leave their homes.
Now the juicy part.
Rebecca received a phone call from a long-time Stew’s customer who just tried home delivery. She placed a $300 order and complained about the service. She was downright nasty. Did Rebecca lose her cool? No, she calmed the customer down and then offered a gift card to make her happy. The next day, I get a phone call from this customer APOLOGIZING for the way she spoke to Rebecca. She said she used to be a relocation manager for a Fortune 100 company and had rude clients, too. She hated those people but, after sleeping on it, realized she was that person to Rebecca.
A happy ending …
I found Rebecca in the store and personally thanked her for winning over a customer. She said thanks and said this customer just placed another order for even more and was very happy. Isn’t that what customer service is all about?
I started to smile and then my heart sank when …
I spoke to good customer, Karen, who just volunteered for the Connecticut Food Bank. She told me that the families were so happy with the Stew’s Chicken Chili that she was giving out. I smiled. Then she said that people were lined up for half a mile, and at the end of the day, the shelves were empty again. She said it was sad to see families so desperate for food standing there with their young children. My heart sank. But we’re putting together another trailer load of food for the food banks now. Don’t worry, I’ll be smiling again … briefly.--->