Touchdown for Taste!
Stew Leonard’s for a Winning Gameday Menu
Norwalk, Conn. – January 12, 2023 – Whether customers are rooting for a hometown favorite or just looking to catch a good game on a cold winter afternoon, Stew Leonard’s has fresh and easy ideas for a winning Super Bowl Sunday menu. From classic chips and dips to chicken wings and more, Stew’s selections guarantee a win in the kitchen!
According to the National Retail Federation, 90 million people plan to host or attend a party on Super Bowl Sunday, which this year falls on February 12, 2023. Overall, Stew Leonard’s sees a sales lift of 20% throughout the store as customers prepare for their in-home Super Bowl celebrations. Best-selling grab-and-go options include:
Chicken Wings: Stew’s sells more than 40,000 pounds of chicken wings every Super Bowl Sunday! Flavors include Crispy Original, Honey BBQ, Buffalo, Italian, Baked Red Sweet Chili, Baked Teriyaki, Baked Original, Boneless BBQ, and Boneless Buffalo. Plus, customers can swing by Stew’s Wing Bar to customize their very own bucket of chicken wings – we won’t tell if you don’t feel like sharing! (Selection will vary by store.)
Pigs in a Blanket: Stew Leonard’s cocktail franks feature a 100% all-beef kosher hot dog individually wrapped in blanket of puff pastry. In the days leading up to Super Bowl Sunday, the stores will sell 6,000 packs of cocktail franks – that’s 150,000 little pigs in a blanket, making it the ultimate ONE-HANDED appetizer! Shoppers can find Stew’s Pigs in a Blanket in our freezer section as well as freshly made, hand-rolled Pigs in a Blanket in Bethy’s Bakery.
Chips & Dips: Made fresh daily in the stores, Stew Leonard’s guacamole sales double for the big game and Stew’s chefs will produce more than 5,000lbs. of 7 Layer Dip. The store will also sell 25,000 bags of Tortilla and Potato Chips leading up to the Super Bowl. Shoppers making their own guacamole at home will also scoop up more than 50,000 ripe avocadoes at Stew’s the week leading up to the Super Bowl.
For those looking to make their own gameday snacks at home, Stew’s chefs recommend whipping up their recipe for spicy and flavorful chicken wings in an air fryer. For extra zing, serve the wings with a side of the store’s very own dry ranch seasoning mixed with dairy-fresh sour cream for a quick dipping sauce:
Air-Fryer Spicy Chicken Wings
Prep Time: 10 minutes
Cooking Time: 20 minutes
Total Time: 30 minutes
• 2 lbs. Stew's Naked Chicken Party Wings
• 3 teaspoons Stew's "Beer Can" Chicken Rub
• 1 teaspoon Stew's Garlic Powder
• 1/2 teaspoon Stew's Kosher Salt
• 1/4 teaspoon Stew's Fine Ground Black Pepper
• 1/2 teaspoon Stew's Cayenne Pepper
• 1-1/2 teaspoons Baking Soda
• 3/4 cup Stew's Sour Cream
• 1/2 cup Mayonnaise
• 2 teaspoons Stew's Ranch Dressing
• 1/4 cup chopped fresh Chives
• Preheat air fryer to 400°F.
• Add the chicken wings to a large bowl. Add in the rub, garlic powder, salt, pepper, cayenne pepper, and baking soda. Coat well with the spices.
• In batches, arrange the chicken on the air fryer rack in a single layer.
• Cook until golden brown and crispy, about 20 minutes.
• In a small bowl, combine the sour cream, ranch seasoning and chives, and serve as a dip for the wings.
About Stew Leonard’s
Stew Leonard’s, a family-owned and operated fresh food store founded in 1969, has seven stores in Norwalk, Danbury, and Newington, Conn.; in East Meadow, Farmingdale & Yonkers, N.Y.; and in Paramus, N.J. Stew’s earned its nickname, the “Disneyland of Dairy Stores” because of its country-fair atmosphere, with costumed characters and animated entertainment throughout the store that keep children entertained while parents shop. Stew Leonard’s legion of loyal shoppers is largely due to the stores’ passionate approach to customer service: “Rule #1 -- The Customer is Always Right”; Rule #2 – If the Customer is Ever Wrong, Re-Read Rule #1.” This principle is so essential to the foundation of the company that it is etched in a three-ton granite rock at each store’s entrance. The company’s culture is built around an acronym for S.T.E.W.: Satisfy the customer; Teamwork gets it done; Excellence makes it better; WOW makes it fun. For more information, visit Stew Leonard’s website at www.stewleonards.com.
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