* MEDIA ADVISORY*
STEW’S IN PARAMUS WELCOMES THE CHEESE LADY
Two Guinness Book of World Records Holders
Celebrate the Grand Opening of Stew Leonard’s First Food & Wine Store in N.J.
October 12 -14, 2019 from 10:00 a.m. – 6:00 p.m.
WHAT:
Stew Leonard’s, holder of a record in the Guinness Book of World Records for having the highest dollar sales per square foot of selling space, will welcome Sarah “The Cheese Lady” Kaufmann, who set the Guinness World Record for Largest Cheese Carving at 925 pounds, for a special cheese carving event in honor of Stew Leonard’s new store in Paramus, N.J. on starting Saturday, October 12 through Monday, October 14, 20019.
Cheese and farm-fresh dairy have always been synonymous with Stew Leonard’s as the Leonard family’s roots date back to the 1920s when Charles Leo Leonard started Clover Farms Dairy in Norwalk, Conn. Kaufmann, who earned the nickname “The Cheese Lady” for her decades-long career carving intricate cheese sculptures, will carve two 500lb wheels of “mammoth” Wisconsin cheddar cheese as customers watch in the deli department of Stew Leonard’s in Paramus. Using simple ceramic wire loop tools, cheese wires, and a draw knife, her carvings will include a harvest scene featuring a turkey in honor of the word Paramus, which comes from the Lenni Lenape Native American word meaning “land of the wild turkey.” After the carvings are complete, the cheese will be served as a demo to shoppers and will additionally be cut and sold. Kaufmann’s appearance is courtesy of Dairy Farmers of Wisconsin.
Stew Leonard’s new store in Paramus opened on Wednesday, September 18, 2019. The store’s knowledgeable cheesemongers buy direct from family-owned farmers and have amassed a collection of award-winning “Made in the USA” cheeses alongside a selection of time-honored international cheeses. Stew Leonard’s is a proud supporter of Dairy Farmers of Wisconsin.
WHO:
For more than 20 years, Sarah Kaufmann has been creating works of art in cheese. Her recent creations include Martha Stewart and Snoop Dog, Green Bay Packers Head Coach Mike McCarthy, Jimmy Fallon and many others. Her work has also been featured on Food Network, Discovery Channel, NBC Sunday Night Football, The Today Show, Disney On Line and an alphabet of other networks and websites. She primarily carves in cheddar because it is consistent, holds up well, tastes great and comes in big sizes. For more information about Sarah Kaufmann, The Cheese Lady, visit her website at www.sarahcheeselady.com. For more information about Wisconsin Cheese, please visit http://www.eatwisconsincheese.com/.
The mammoth cheese wheels that Kaufmann will carve are produced by Henning’s Cheese, an award-winning, fourth generation family owned cheese factory in rural Wisconsin. Henning’s is the only cheese factory in the United States making wheels up 12,000 pounds.
Stew Leonard’s, a family-owned and operated fresh food store founded in 1969, has stores located in Norwalk, Danbury, and Newington, Conn.; in East Meadow, Farmingdale and Yonkers, N.Y; and in Paramus, N.J. Stew’s earned its nickname, the “Disneyland of Dairy Stores” because of its country-fair atmosphere, with costumed characters and animated entertainment throughout the store that keep children entertained while parents shop. For more information, visit Stew Leonard’s website at www.stewleonards.com.
WHEN:
Saturday, October 12, 2019 from 10 a.m. – 6 p.m.
Sunday, October 13, 2019 from 10 a.m. – 6 p.m.
Monday, October 14, 2019 from 10 a.m. – 6 p.m.
WHERE:
Stew Leonard’s, Paramus Park Mall, 700 Paramus Park, Paramus, NJ 07652
Store Phone: (201) 649-0888
SOCIAL MEDIA:
#stewleonards • @stewleonards
#WisconsinCheese
MEDIA CONTACT:
Meghan Bell, Stew Leonard’s, 203.750.6107 or [email protected]
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