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WHAT’S
ON FOOD SHOPPERS LIST FOR THE HOLIDAYS – STEW LEONARD’S REVEALS MOST REQUESTED
ITEMS
NORWALK, Conn., December 17, 2002 – The
week leading up to Christmas is typically Stew Leonard’s busiest time of the
year, with record sales in each of the family-owned food stores three locations
-- Norwalk and Danbury, Conn. and Yonkers, N.Y – and this year should be no
exception. To make sure the store is stocked with what customers are clamoring
for, Stew Leonard, Jr., president and CEO, reveals the tops items that shoppers
are putting in their carts this holiday season. These include filet mignon,
Stew’s Gifts By Mail orders, cashmere sweaters (at only $50.00 each), extra
large cooked shrimp and of course, Christmas trees. Here is what else is hot:
From Stew’s
Catering
“Our catering is more popular than ever this
year – orders have doubled over last year. I think it’s because our chefs take
the hassle out of holiday entertaining, from food and wine to flowers,” said
Stew Leonard, Jr. “Ordering prepared meals does not have to break the bank.
Our fully-prepared fork tender filet mignon is only $10.00 a serving – no wonder
it tops the list as our number one best-selling item.”
- Roasted Filet Mignon: Gently marinated
with garlic and spice, then oven roasted. So tender, it can be cut with a
fork. Serves 10 – 12 guests for $120.00.
- Freshly Marinated Oven Ready Turkey:
Start with a fresh turkey, marinated with onions, shallots, apples, parsley,
pepper, orange peel, sage, bay leaf, garlic and Marsala wine, so it is fully
prepared for roasting in your oven. A medium turkey serves 8 – 10 guests
for $40.00 .
- Baked Spiral Glazed Ham: Stew’s hams
are extra trimmed and cured with a distinctive blend of brown sugar and spices,
then slow cooked in a hickory smokehouse. When cool, the hams are sliced
thin and dressed with a pineapple glaze. A whole ham that serves 15 – 18
guests is $80.00.
- Homestyle Lasagna: Mrs. Leonard’s
fresh egg pasta layered with mozzarella, ricotta and romano cheese and Stew’s
meat or marinara sauce. Serves 8 – 10 guests for $30.00.
- Whole Poached Salmon : A whole salmon
beautifully garnished and served with our homemade cucumber dill sauce. A
medium salmon serves 12 – 15 guests for $130.00
From Stew’s Gift Center
This department started 20 years ago, and has
been growing ever since. Customers can call 1-800-SAY-STEW or order online and
receive free standard shipping now through Christmas. Here are the most popular
shipped items from Stew’s:
- Stew’s
Choice Basket: The first
basket Stew’s shipped 20 years ago and still the customers’ favorite. Filled
with a selection of gourmet treats ranging from sweet to savory, including
Chocolate Chip Cookies, Chocolate Truffles, Butter Toasted Peanuts, Butter
Mints, Vermont cheddar, "Clover" the Cheese Cow, Caramel Popcorn,
Carr's Gourmet Crackers, Non-Alcoholic Cider And Freshly Ground Coffee. $49.99.
- Sweet
Treats Basket: Everything is individually wrapped
for freshness, making it easy to share at the office or with a crowd. This
basket includes Old Fashioned Chocolate Chip Cookies, Butter Mints, Vanilla
& Chocolate Caramels, Chocolate Truffles, Butter Toasted Peanuts and Fresh-Popped
Caramel Popcorn. $29.99
- Snack
Attack:
The ultimate gift for the cheese and cracker lover, this basket packs in
Brie Cheese, Cheddar Cheese, Gouda Cheese, Summer Sausage, Salmon Pate, Carr's
Gourmet Crackers, Honey Mustard and Stew's Choice Coffee. $39.99
- Crowd
Pleaser: Filled with snacks and sweets -- great for housewarmings,
nurses & staff, an office team, or your favorite student. This basket
includes Chocolate Chip Cookies, Pirouline Cookies, Karen's Triple Viennese
Cookie Thins, Milk Chocolate Drops, Buttermints, Cashews, Pistachios, Butter
Toasted Peanuts, and Caramel Corn.
$39.99.
- Deluxe
Basket: This basket contains enough for a whole meal; from savory
nuts and cheeses to candies and Bethy’s Bakery cookies. This gift includes
Chocolate Chip cookies, Butter Mints, Chocolate Candies, Pistachios, Vermont
Cheddar, "Clover" the Cheese Cow, Brie Cheese, Pepperoni, Butter
Toasted Peanuts, Caramel Popcorn, Carr's Gourmet Crackers, Specialty Mustard,
Non Alcoholic Cider, Fresh Ground Coffee and Assorted Teas. $69.99
From Stew’s Christmas Shop
- Christmas Trees: Every year Stew
Leonard’s sells about 35,000 Christmas Trees. The three most popular varieties
are: Balsam, Douglas and Fraser Firs. Click Here to get tips from our tree
experts on picking the perfect tree!
- Water Spouts: This handy gadget lets
you keep the tree watered without getting on your hands and knees and covered
with pine needles. It’s like a dip-stick for your tree – pour in the water,
and pull out the gauge – it will tell you if you have enough water in your
tree.
- Santa Inflatables: The
HO-HO-Hottest Christmas novelty item for the house. They are flying off the
shelves faster than Donner and Blitzen.
- Stew’s Miracle Tree: A
special formula developed with Stew’s Christmas tree growers that replenishes
the tree’s nutrients immediately. Simply fill the tree stand with one part
Stew’s Miracle Tree and two parts warm water – it’s like Gatorade for trees!
- Little Lites: A great value, with
150 lights per pack and a 5,000-hour bulb life. Also called “rice lites”
because they come in a Chinese take-out like container. Easy to put on the
tree and store after the holidays.
Top Five Christmas
Wines
Because there are so many styles of wine, we
asked Stew Leonard’s Wine Manager’s what their picks are for the most popular
holiday wines, in terms of taste, value and how well they pair with traditional
holiday foods.
- Louis Bernard Cotes du Rhone 2000:
This wine was named “Wine Spectator’s Top 100 Wines of the Year” and the wine’s
balanced blend of fruit and spice complement turkey nicely.
- Piper Heidsieck: Champagne is not
just for celebrating – this delightfully crisp bubbly goes with everything.
This Dry Brut Champagne scored an impressive 91 from Wine Spectator magazine
– a must try!
- Sequoia Grove Cabernet Sauvignon:
For that special filet mignon, the perfect wine – and this is one of the best
kept secrets in Napa. Sequoia Grove just earned the gold medal in the International
Wine Competition, yet is half the price of next-door-neighbor Cakebread.
- Simi Chardonnay: One of our top-selling
chards. Simi has a rich, buttery taste with toasty oak and vanilla on the
finish. Perfect for salmon!
- Marie Des Fontaines: This French winery
has some terrific bargains! A bottle of their delicious French Chardonnay,
Cabernet, Merlot or Pinot Noir is only $6.99 a bottle – or $3.00 for $18.00.
A great value.
Stew Leonard’s was dubbed the “Disneyland of
Dairy Stores” by the New York Times, because of its own milk processing
plant, costumed characters, scheduled entertainment, petting zoo and animatronics
throughout the stores. The company has received worldwide acclaim for excellence
in customer service and quality and was named to FORTUNE magazine’s “100 Best
Companies to Work For in America” list in 2002.
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