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GIVING
THANKS: STEW LEONARD'S DONATES TRAILER OF TURKEYS TO CHARITIES AND OFFERS
CUSTOMERS CHANCE TO WIN THANKSGIVING MEAL
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| NORWALK, Conn., November 15, 2002 - Thanksgiving is a time to give thanks for our blessings. As a way to thank the community for their support, Stew Leonard's is continuing a Thanksgiving tradition that started 20 years ago. The Norwalk store is the pick-up site for numerous organizations that will be preparing Thanksgiving meals for families and individuals in need with turkeys donated by Stew Leonard's. On November 20 at 10:00 A.M., a Stew Leonard's trailer truck will be in the parking lot to hand out the turkeys to the pre-approved charitable organizations. |
| A lesser-known tradition (because most people probably keep it to themselves!) is that Stew Leonard's Catering offers a complete Thanksgiving menu, so families can enjoy their holiday feast minus the fuss (and spending hours in the kitchen.) One new component to Stew's Thanksgiving traditions is that one lucky Stew Leonard's customer in each store will win a complete Thanksgiving meal for eight - just for stopping by the store and filling out an entry form. |
| Stew's Chefs Save Customers Time From soups and starters to sides and stuffing, as well as the "main event" - a freshly marinated oven-ready turkey -- Stew Leonard's catering menu offers a bounty of options that any host facing a flock full of guests would be grateful for. Every item is prepared fresh by Stew's team of chefs, and can be picked up at the store or delivered. |
| "Not only is the food prepared fresh and made with high quality ingredients, but an entire Thanksgiving meal for eight people, including turkey, gravy, chestnut stuffing, mashed potatoes, green beans almondine, cranberry orange sauce, fresh baked rolls and pumpkin pie, costs less than $14 a person," said Chef George Llorens, Executive Chef at Stew Leonard's. "We save you time, money, and best of all, let you enjoy the holiday with your family and guests, not in the kitchen." |
| Stew Leonard's Thanksgiving catering menu can be picked up in any Stew Leonard's store, and can be viewed on the web site at www.stewleonards.com. Stew's catering consultants are also available by phone -- Norwalk: 203.847.7214; Danbury: 203.790.8030; Yonkers: 914.375.4700. We will continue to take catering orders until Tuesday 11/26. |
| As a special promotion, Stew Leonard's will be conducting a random drawing at each store location to win a Thanksgiving meal for eight. Entry forms are available at the catering pick-up desk and no purchase is necessary. The winners will be drawn on Monday, November 25. |
| Talking Turkey - Stew Leonard, Jr.
Offers Tips for Picking the Best Bird "I recommend people buy fresh turkeys over frozen ones when possible, since they tend to retain more of their natural juices and therefore are more tender," explains Stew Leonard, Jr., president and CEO of Stew Leonard's. "We sell only fresh, all-natural turkeys, raised in Virginia's Shenandoah Valley with no artificial additives, hormones or preservatives." |
| Customers frequently ask what size turkey they should buy. "As a quick rule of thumb, I recommend buying one pound of uncooked turkey per person," Stew, Jr. suggests. "A fresh turkey will last two to three days in the refrigerator, especially if stored in the coldest spot in the refrigerator - the bottom shelf." |
| Since opening Stew Leonard's Wine Shops, Stew also gets asked what some of his favorite wines are. Here are Stew's picks for Thanksgiving |
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| Stew Leonard's was dubbed the "Disneyland of Dairy Stores" by the New York Times, because of its own milk processing plant, costumed characters, scheduled entertainment, petting zoo and animatronics throughout the stores. The company has received worldwide acclaim for excellence in customer service and quality and was named to FORTUNE magazine's "100 Best Companies to Work For in America" list in 2002. |
