STEW LEONARD’S
GRILL AT CALF PASTURE BEACH KICKS-OFF SEASON TWO WITH LOBSTER DINNERS,
BIRTHDAY
PARTIES AND PROMOTIONS |
| NORWALK, Conn., June 11, 2004 -- Memorial Day marked the official opening of Stew Leonard’s Grill at Calf Pasture Beach, located in Norwalk, Connecticut. |
 This
is the second summer since Stew Leonard’s began operating the
Grill at the beach, and just as the family-owned food store is much
more than a traditional grocery store, Stew’s Grill at Calf Pasture
Beach offers much more than a typical beach concession. New this year
are unique menu items such as lobster dinners and grilled panini sandwiches,
as well as children’s birthday parties and gourmet catered private
and corporate parties. |
| Stew’s Grill at Calf Pasture is open every day from 11:00 A.M. until 9:00 P.M. through Labor Day. Customers who do not have a Norwalk Beach Pass can have their beach entrance fee refunded by obtaining a voucher with the purchase of any meal at Stew’s Grill. |
| New Menu Items |
| “The most popular item on our menu is the Cheeseburger Combo that comes with fries and a drink for $5.50, but our new grilled panini sandwiches ($6.99 for the combo) and lobster dinners – with corn on the cob, French fries and a drink for $12.99-- are quickly becoming customer favorites,” said Joe Vota, Stew’s Grill manager. “We like to think that people eat at Stew’s Grill simply because of our great food, but the amazing view of Long Island Sound at Calf Pasture Beach gives us one of the best outdoor eating locations in the area.” |
| Birthday Parties and Catered Parties |
| Also new this year, Stew Leonard’s is hosting children’s birthday parties, geared to children ages four through 10. All parties include a choice of pizza, hot dogs or chicken nuggets, along with French fries, drinks, ice cream and birthday cake. Stew’s birthday party staff provides invitations and decorations, in addition to organizing and running favorite party games, such as musical chairs, potato sack races, and limbo dancing. Children also receive a visit from Stew Leonard’s store mascot, WOW the COW. |
| Parties last approximately 1 ½ hours, and cost $200 for 10 children (additional children are $15.00 each). For an extra $50.00, Stew Leonard’s party staff conducts a Super Hero party for boys (with appearances by Batman, Spiderman or Superman), or a Makeup and Dance themed party for girls (with nail polish, makeup and disco ball). |
| Interested parents can call Karin at 203.847.7213 ext. 167 for more information or to schedule a party. |
| Stew Leonard’s Executive Chef George Llorens is also conducting gourmet catered affairs for private or corporate parties. Chef George can be reached at 203.847.7213. |
| Fun Promotions |
| The Grill is also sponsoring several events throughout the summer, with the first one beginning this Saturday, June 12. Radio station STAR 99.9 FM will be at the beach from 4 P.M. to 6 P.M. Patrons will have the opportunity to meet station personality Kelly Quinn and register to win free lobster dinners, ice cream, soda and other prizes sponsored by Pepsi’s Sierra Mist. On Saturday, June 26th, STAR 99 will be back at Calf Pasture Beach, and will be giving away beach birthday parties via on-air call-ins the week leading up to the 26th. The STAR 99 radio appearances will continue every other Saturday throughout August. Visit www.star999.com or www.stewleonards.com for additional details. |
| About Calf Pasture Beach |
| Calf Pasture Beach is a 33-acre park and beach, and has panoramic views of Long Island Sound and the Norwalk Islands. Amenities and activities at the beach include sail boating, windsurfing, kayaking, playgrounds, ball fields, a volleyball court, picnic areas and miniature golf. The city of Norwalk also hosts free summer evening concerts and an annual fourth of July fireworks display. |
| To get to the beach, from I-95, take Exit 16, and turn right at end of ramp onto East Avenue. Proceed on East Ave. and enter traffic circle. Take first road out of circle and follow the blue beach area signs. |
| About Stew Leonard’s |
| Stew Leonard’s, a family-owned and operated grocery founded in 1969, has three stores in Norwalk and Danbury, Conn. and Yonkers, N.Y., with a fourth store planned for 2005 in East Farmingdale, N.Y. The company was named among FORTUNE magazine’s “100 Best Companies to Work for in America” for the past three consecutive years. For more information, visit Stew Leonard’s website at www.stewleonards.com. |
