ESPN RADIO TAKES YANKEE VS. SOX TO NEW LEVEL
N.Y.-Born Greenberg to Take All Sox Can Give in Cow-Milking Event

BRISTOL Conn., June 15, 2007 - ESPN Radio's Mike & Mike in the Morning co-host Mike Greenberg will pay up on a bet on Thursday, June 21 when the self-proclaimed metrosexual will doff his pressed khakis for overalls and milk a cow named Sox LIVE at 8 a.m. ET in the TV studio where the show is simulcast from for ESPN2.

Mike & Mike in the Morning co-hosts Greenberg and Mike Golic traditionally match their NCAA Men's Basketball Tournament brackets, with the loser's fate pre-determined by a listener/viewer vote. When Golic's "sheet of integrity" prevailed this April, Greenberg was put in an utterly precarious position of having to milk a cow.

"If milk is the only thing that comes out of that cow, I will consider it a huge win," Greenberg says. Frequent Mike & Mike guest and senior ESPN The Magazine writer Buster Olney, who grew up on a farm in Vermont and has been coaching Greenberg, will be there Thursday to help.

Sox, provided by regional dairy market Stew Leonard's, will arrive at ESPN's Bristol, Conn. headquarters at 6:30 a.m. Thursday from the Doumas at Eddy Farm in Newington, Conn. The eight-year old, 1,875-pound cow will be led through the network's Digital Center by her handlers to Studio E where appropriate cow-milking preparations will take place behind the Mike & Mike set, leading up to the 8 a.m. milking.

While this marks Greenberg's first foray into farm-like activities, Sox is a television veteran, having appeared on syndicated daytime talk-show "The Caroline Rhea Show," and movies "Mr. Deeds" with Adam Sandler, and the remake of the "Thomas Crown Affair."

WHERE/WHEN TO HEAR/WATCH GREENBERG MILKING A COW
Mike & Mike in the Morning can be seen/heard daily (catch the cow milking!) on:
ESPN Radio: 6-10 a.m. live
ESPN2 HD: 6-10 a.m. live
ESPN2: 6-10 a.m. live
ESPN HD: 2:30 p.m. Best Of
ESPN: 2:30 p.m. Best Of
ESPNRadio.com: streaming video live; photos following the milking