Stew Leonard’s Helps Get Traffic "Moo"ving

A Free Dinner on the Way Home Helps Ease Commuting Stress

NORWALK, CT — March 27, 2006— Stew Leonard’s has signed up to become a sponsor for the "Connecticut 2,000,000 Mile Rideshare Challenge," agreeing to provide free lunch or dinner to thousands of commuters who share rides to work, to play or even to the local Stew Leonard’s store. By sponsoring 250,000 miles of reduced driving, the famous dairy store is helping to "cream" traffic congestion and air pollution throughout the state.

"Stew Leonard’s is committed to the State of Connecticut and to the quality of life we experience here," said Meghan Flynn, Vice President of Public Relations. "We are proud to be a Charter Sponsor of the Connecticut 2,000,000 Mile Rideshare Challenge and applaud NuRide for bringing its innovative and dynamic solution to bear on traffic and air pollution in our state."

The Connecticut Challenge will be officially announced by Governor Jodi Rell at a special event to be held Thursday afternoon, March 30, at the University of Connecticut-Waterbury, with Stew Leonard’s being recognized as a Charter Sponsor of the Challenge.

"We are really pleased that Stew Leonard’s has stepped forward to sponsor the Connecticut Challenge, and we are still thinking about their proposal to rename our company MooRide." said Rick Steele, CEO of NuRide.

As part of the Connecticut Challenge, state residents and workers will be able to use the NuRide Network® to find the ideal partner with whom to share a single ride for work or pleasure. Participating commuters earn reward points, called "NuRide Miles" which they can redeem for gift cards, gift certificates and other rewards from corporate sponsors. As part of its sponsorship, Stew Leonard’s will be providing $5 meal vouchers as a reward to thousands of people who work or live in Connecticut and actively participate in the Challenge.

The Connecticut Challenge is the second in a series of regional rideshare challenge events being promoted by NuRide. The inaugural event, the "Chevron 5,000,000 Mile Rideshare Challenge," was launched on February 28, 2006 and encompasses the greater Washington D.C. area.

About Stew Leonard’s
Named "The Best Supermarket in New England," by Yankee magazine, Stew Leonard's began as a small dairy store founded in Norwalk, Conn. in 1969 with just seven employees. Today, Stew Leonard's is still family-owned and operated, but has grown to become a nearly $300 million dollar business with 2,000 employees. In addition to the original store in Norwalk, Conn., Stew Leonard's has stores in Danbury, Conn. and Yonkers, NY, with additional stores planned in Newington and Orange, CT and East Farmingdale, N.Y.

About NuRide, Inc.
NuRide was founded on the belief that individuals who share rides provide a valuable service to their community and should be rewarded for their efforts. Through the patent-pending NuRide Network®, individuals can easily arrange ridesharing trips and earn rewards for every confirmed trip they take. Members accumulate "NuRide Miles" that can be used toward a variety of rewards that are made possible through the generosity of NuRide’s sponsors. For more information, please visit www.nuride.com.