DRINKING MILK IS THE TICKET
TO BROADWAY Stew Leonard’s Partners with Broadway’s LITTLE SHOP OF HORRORS on Milk Carton Promotion Offering Free Children’s Tickets on Tuesday Nights |
| NORWALK, Conn., March 25, 2004 – Stew Leonard’s, the family-owned and operated food store known for their farm-fresh milk, announces a unique partnership with a certain man-eating plant, who happens to be very kid-friendly. |
 Audrey
II, star of the Broadway show LITTLE SHOP OF HORRORS, will grace the
side panels of Stew Leonard’s low fat milk cartons the entire
month of April. The “Tuesdays are Stew Leonard’s
Kids Nights” promotion will not only encourage kids
to drink milk so they can grow big like Audrey, but also offer them
free tickets to see her up close and personal in the Broadway show
LITTLE SHOP OF HORRORS.
By giving the special promotion code
found on the side panel of the milk carton when buying tickets through
Telecharge.com or Broadwayoffers.com, parents will receive a complimentary
ticket for their
child (ages five to 18 years old) with every adult ticket purchased. The
offer is valid for the Tuesday evening performances at 7:00 P.M. on April
6, April 13, April 20 and April 27.
|
| LITTLE SHOP OF HORRORS is a great kid-friendly show, and it makes a terrific family outing. The timing for the promotion is great, too, since it coincides with school spring break schedules,” said Stew Leonard, Jr., President and CEO of Stew Leonard’s. “In fact, I took my whole family to see the show and we loved it!” |
| About LITTLE SHOP OF HORRORS |
| LITTLE SHOP OF HORRORS, is the classic musical based on the 1960 Roger Corman film. The play opened in October of 2003 at the Virginia Theatre in New York City to rave reviews. LITTLE SHOP OF HORRORS is the story of Seymour Krelbourn, a meek Skid Row florist who makes a Faustian pact with a tiny plant in order to win the heart of Audrey, the girl he loves. While Audrey doesn’t notice the romance blooming between them, she does recognize the money making potential of the exotic little plant. Soon money pours in and Seymour becomes a celebrity, but behind the glamour and fame lies a secret Seymour can’t reveal – this strange and unusual plant’s favorite food is blood. As the plant grows, its demands for food grow, too, and Seymour starts to suspect that the plant might have an agenda larger than light and soil. For details and more information on the show, visit www.LittleShopOfHorrors.com. |
| About Stew Leonard’s |
| Stew Leonard’s, a family-owned and operated grocery founded in 1969, has three stores in Norwalk and Danbury, Conn. and Yonkers, NY., with a fourth store planned for 2005 in East Farmingdale, N.Y. The company was named among FORTUNE magazine’s “100 Best Companies to Work for in America” for the past three consecutive years. For more information, visit Stew Leonard’s website at www.stewleonards.com. |
