STEW LEONARD’S OFFERS THEMED BIRTHDAY PARTIES

Parties Include Crafts, Costumes, Characters, Cake and More

NORWALK, Conn., March 25, 2005— Stew Leonard’s announces it is now offering themed children’s birthday parties at all three store locations. The all-inclusive parties, geared towards three to 10 year-olds, include food, games, crafts, character appearances, invitations and decorations..

DANBURY
The Danbury location recently opened three themed party rooms with a separate entrance from the main store. The magic castle room provides princess tea parties as well as “make-up and dance” parties. Fancy dresses, magic wands and royal jewelry are provided, along with make-up kits and nail polish. Stew Leonard’s party hosts help the girls get “dressed for the ball,” and then they dance to music under a disco light.

The super hero party room is popular among boys, and is decorated with comic book legends; included with the party is a visit from Batman or Spiderman. The third party room has a universal birthday party theme and is decorated with colorful streamers, balloons and children’s favorite cartoon characters.

Prices start at $240.00 for up to 10 children. For specific party package prices, click here. Each package includes Stew Leonard’s pizza (the tea party includes finger sandwiches in lieu of pizza), juices, ice cream and a birthday cake decorated to match the party theme. In addition, party invitations, crafts, games and decorations are part of each package, along with two Stew Leonard’s party hosts to help supervise. Parties are available for booking weekdays and weekends beginning at 11:00 A.M. through 5:30 P.M. Parties last for an hour and a half.

“Customers rave about how hassle-free it is to have a party at Stew Leonard’s. Everything is taken care of for them, and they especially love that they don’t have to worry about the clean-up afterwards,” said Delores Manca, manager of Stew Leonard’s birthday parties. “More than 75 percent of parties are from repeat customers or were referred by a friend who had a party at Stew’s.”

NORWALK
The summer months kick off the birthday party season at Stew Leonard’s Grill at Calf Pasture Beach. From Memorial Day through Labor Day, a red and white striped party tent is hoisted on
the beach grounds, where the parties are held. Party themes include: super hero, make-up and dance, whiffle ball or a general birthday party. Costumed characters Wow the Cow, Batman, Spiderman and Superman make special appearances. Party games played include childhood favorites such as the limbo, musical chairs and potato sack races. Food from “Stew’s Grill” is offered at each party with a choice of pizza, hot dogs or chicken nuggets along with French fries, soda and juice. Stew Leonard’s also provides the ice cream and birthday cake, plus decorations and invitations. Parties at the beach are $250 for 10 children (each additional child is approximately $15) and are available to book all week long during the summer months between 11:00 A.M. and 7:00 P.M., with each party lasting an hour and a half.

YONKERS
Stew Leonard’s Yonkers birthday parties are known for the wide range of crafts offered. Party games like limbo, musical chairs, parachute and freeze dance are played, while three-to-four party hosts serve pizza, juice, ice cream and birthday cake. Children create their own sundaes from Stew’s ice cream department with a variety of toppings. Each party also includes a visit from WOW the Cow, a special nametag for birthday child, invitations, decoration and fun music. The Yonkers birthday parties are available Monday through Friday from 1:00 to 2:30 P.M. and on weekends from 10:30 A.M. through 6:30 P.M.; each party lasts an hour and a half. The cost is $219.95 for 10 children and is $12.95 for each additional child.

For more information or to book a Stew Leonard’s birthday parties please contact:
Danbury: Dolores Manca; 203.790.8030 ext. 343
Norwalk: Karin Vota; 203.750.6173
Yonkers: Robin Hogan; 914.375.4700

Stew Leonard’s, a family-owned and operated grocery founded in 1969, has three stores in Norwalk and Danbury, Conn. and Yonkers, NY. with a fourth store planned for 2005 in East Farmingdale, N.Y. The company was named among FORTUNE magazine’s “100 Best Companies to Work for in America” for the past three consecutive years. For more information, visit Stew Leonard’s website at www.stewleonards.com.