****EVENT ADVISORY*****

JOIN STEW AND STEW JR. FOR BUSINESS BREAKFAST AND BOOK SIGNING:
"AFTER 40 YEARS, THE CUSTOMER IS STILL ALWAYS RIGHT"

WHAT:
"Rule #1 -- The Customer is Always Right"; Rule #2 – If the Customer is Ever Wrong, Re-Read Rule #1." This principle is so essential to the foundation of Stew Leonard’s that it is etched in a three-ton granite rock at each store’s entrance. Ask Stew Leonard or Stew Leonard, Jr. and they will tell you it is the reason their family is still in business after 40 years.

To commemorate the fortieth anniversary of his business, Stew Leonard wrote a book, Stew Leonard: My Story. In it, he shares insights and anecdotes about the victories and setbacks he experienced along the way and details the secrets that helped him build the "World’s Largest Dairy Store," from its establishment in 1969 into the famous retail phenomenon it is today.

Join Stew Leonard and Stew Leonard, Jr. as they talk about providing 40 years of outstanding customer service and what it has meant to their family business. Following the speaking agenda, Stew Leonard will personally sign copies of his book.

WHO:
Stew Leonard is the founder of the unique retail business that bears his name. Owner of a milk delivery business back in the sixties, it was Stew’s dream to build a retail dairy store where children could watch milk being bottled while mothers did their shopping in a farmer’s market atmosphere. In December 1969, Stew Leonard opened the doors to his dairy which carried eight items and employed seven people. At 80, Stew Leonard is still very active in the business.

Stew Leonard Jr. became president and chief executive officer of Stew Leonard’s in 1991, growing the family business to $400 million dollars in sales and 2,400 Team Members operating four food stores and seven wine stores in Connecticut, New York and New Jersey.

Stew Leonard’s has been named one of FORTUNE magazine’s "100 Best Companies to Work For" for the past eight consecutive years, cited by the Guinness Book of World Records for having the greatest sales per unit area and identified by Ripley’s Believe It or Not as the World’s Largest Dairy Store.

WHEN:
Friday, December 4, 2009 from 7:45 A.M. – 9:30 A.M.

AGENDA:
7:45 – 8:05: Registration and breakfast
8:05 – 8:15: Introduction by Norwalk Chamber of Commerce
8:15 – 8:45: Stew and Stew Jr. speak
8:45 – 9:30: Book signing

WHERE:
Stew Leonard’s Norwalk Store
100 Westport Avenue
Norwalk, CT 06851

TICKETS:
Tickets are available for $20 (includes copy of Stew Leonard’s book) and can be paid at registration. Additional copies will be available at the event for $20 or two for $30.

REGISTER:
To register, contact Helynn at 203.847.7213 or htelesco@stewleonards.com

MEDIA CONTACT:
Rachel Begun, Stew Leonard’s, 203.750.6107 rbegun@stewleonards.com