Stew Leonard’s Farmingdale, Long Island
Farmingdale, Long Island
January 20, 2016
Stew Leonard Jr.
The Leonard family’s roots date back to the 1920s when Charles Leo Leonard started Clover Farms Dairy in Norwalk, Connecticut. In 1969, Stew Leonard Sr. opened Stew Leonard’s as a dairy store carrying just seven items. Since that time, Stew Leonard’s has taken the fresh dairy concept and expanded into meats, fish, produce, bakery, cheese, and a successful line of private label items. For more information on the history of Stew Leonard’s, please visit http://www.stewleonards.com/about-us.
The Farmingdale store will offer shoppers many of the same characteristic elements of the other four locations, but with a distinctive style all its own. Since more than 80% of the products sold by Stew Leonard’s are fresh, the new store’s production areas were designed as an open concept so that customers can see the store’s culinary teams hard at work.
- The Bakery: Modeled after Parisian-style bakeries with red & white striped awnings,enticing customers from the moment they walk in with the aroma of fresh bread, warm cookies, hearth-baked bagels and buttery croissants piping hot from the oven.
- Dairy Section: Home to Stew’s award-winning dairy items featuring two signature animatronic shows called the Farm Fresh Five and Three Good Eggs. The department will feature milk-bottle light fixtures against barn-red cedar walls and highlight the store’s award-winning dairy, including milk, eggs, butter, and more.
- The Meat Department: Transports customers back to the Old West with wagon wheel detailing and personal snapshots of the Leonard family visiting their beef ranchers in Montana and Kansas. Offers customers a wide selection of meats direct from their Midwest ranchers, including grass fed products and options from the Stew Leonard’s Naked® line.
- The Deli: Will feature digital menu displays and a selection of both American and international specialty cheeses and meats, including Boar’s Head and Stew’s own line of deli products.
- Produce Department: Featuring architecture reminiscent of the North Fork’s centuries-old barns and farmhouses, customers will be able to choose from 250 varieties of just picked fresh fruits and vegetables.
- Fish Department: Inspired by the misty blue waters surrounding the Montauk Lighthouse, the fish department will feature more than 30 varieties of fresh caught seafood as well as a selection of locally-caught fish.
- Mrs. Leonard’s Kitchen: The heart of Stew Leonard’s gourmet kitchen is a hearth-like stone wall surrounded by ovens, grills, a wok, a rotisserie, and an open prep area for Stew’s chefs as they prepare 100+ foods to-go.
Calendar of Events:
Starting January 20, there will be a daily calendar of in-store demos featuring some of the store’s best-selling products, including Stew Leonard’s NAKED salmon, New Zealand Lamb, and a selection of cheeses including Parmigiano-Reggiano, Yancey’s and Wisconsin Cheddar. Customers should also be on the lookout for in-store raffles – featuring prizes that range from dinner for two at the famed Rao’s in NYC to a ski weekend in Vermont, courtesy of Cabot Cheese. This includes special products designed specifically for the new store opening, such as Stew Leonard’s milk sold in retro half-gallon glass bottles for $3.99 and Long Island Jersey Gravy. For more information, media should visit http://stewleonards.com/press-room.
Saturday, January 23rd:
- National TV personality and legendary chef Emeril Lagasse will sign copies of his most recent cookbook, ESSENTIAL EMERIL: Favorite Recipes and Hard-Won Wisdom from My Life in the Kitchen (Oxmoor House; October 6, 2015) from Noon – 2:00 p.m.
- The Sabrett Hot Dog Cart will be on-site to give out free hot dogs from 11 a.m. – 5 p.m.
- Celebrated cheese carver Sarah Kaufmann – aka “The Cheese Lady” – will be WOWing customers with her intricate carvings on 500lb and 300lb blocks of cheddar cheese from 10 a.m. – 4 p.m. Kaufmann holds the Guinness World Record for Largest Cheese Carving at 925 pounds!
Sunday, January 24th:
- The Sabrett Hot Dog Cart will again be on-site to give out free hot dogs from 11 a.m. – 5p.m.
8:00 a.m. – 10 p.m. daily (as of Feb. 24, 2016). Closed Christmas Day.
Meghan Bell: [email protected]
10 Things to Know About Stew Leonard’s in Farmingdale
- At the entrance of each Stew Leonard’s stands the company’s Customer Service Rock of Commitment. It reads: “Rule 1: The customer is always right. Rule 2: If the customer is ever wrong, reread Rule 1.” The Rock will also be proudly displayed at the front door of Stew Leonard’s in Farmingdale!
- One of the most unique things customers notice about shopping Stew’s is the one-way aisle. Customers follow a single aisle through each department as they shop, ending at the store’s cash registers. The new Farmingdale store will offer shoppers 13 registers and 10 express lanes. As Stew Leonard Jr. says, he’s never met a customer who likes to wait in line!
- Unlike traditional grocery stores that sell an average 45,000 items, each Stew Leonard’s store carries only 2,20 items, chosen specifically for their freshness, quality and value. In Farmingdale, the team is working with a number of local vendors, including Deer Run Farms in Brookhaven and Angel Plants in Dix Hills.
- In 1924, Charles Leo Leonard started Clover Farms Dairy in Norwalk, Connecticut, delivering fresh milk daily by trucks that had plastic cows on the front that “mooed” for the neighborhood children. When Stew Leonard, Sr. opened his namesake dairy store in 1969 with just seven employees and seven dairy products on the shelves, generations of children grew to love Stew Leonard’s farm fresh milk. Today, Stew Leonard’s milk is sourced from family-owned farms throughout New York and New England and is available in regular as well as organic. Stew Leonard’s milk arrives fresh daily from family-owned dairy farms where the cows are fed on all-natural diet of corn, hay and grains and is free of any artificial growth hormones (including rBST).
- Stew’s will offer a wide selection of its own branded products in Farmingdale, signifying quality and value, including private label dairy, grocery items, and more. Stew Leonard’s Naked® brand line, which includes Naked Beef, Naked Chicken, Naked Salmon, Naked Pork, Naked Hot Dogs & Chicken Sausage, and Naked Shrimp, contain no antibiotics, added hormones or preservatives, and are also raised and harvested humanely.
- Stew Leonard’s will give out a free small ice cream cone or free small coffee for every $100 a customer spends on a single order. Farmingdale customers will see the Ice Cream and Coffee departments just at the entrance of the new store, marked by a jumbo 9 foot tall ice cream cone suspended from the ceiling.
- Stew Leonard’s in Farmingdale will feature a number of the company’s signature animatronic shows – including the Farm Fresh Five and Chiquita Banana! Plus, Stew Leonard’s designated #selfiespots are located throughout the store – including at the Hank & Bo Show at the front door, the upside-down Cow in the Grocery department, and the Great White Shark in the Seafood department – and are designed to capture the energy and excitement of Stew’s in Farmingdale.
- In addition to donating gift cards to various local charities on a regular basis, Stew Leonard’s donates more than $25,000 of our customers’ spare change every year to local charities via our Wishing Well, which is located at the entrance of the Farmingdale store. Unsold baked goods are also donated to local charities at the end of each day and the stores hold an annual Turkey Brigade every Thanksgiving to donate turkeys to families in need.
- Stew Leonard’s is dedicated to making our stores an eco-friendly place to work and shop. The new Farmingdale store was built using an efficient refrigerant and super-efficient LEDs. We additionally use “green programs” through our linen company, pest control company, chemical company and labeling company. Coffee grinds are given away to customers for composting and gardening and unsaleable produce is donated to local farmers to help feed their animals.
- Stew Leonard’s was included for ten consecutive years on FORTUNE magazine’s “100 Best Companies to Work for” list. Because of Stew Leonard’s commitment to customer service and the number of products prepared fresh daily, the store employs twice the number of Team Members as a traditional grocery store. 82% of Stew Leonard’s management team has been promoted from within and all Team Members enjoy great health benefits and profit sharing. The new Farmingdale store will employ 400 Team Members.